SEO – Where To Begin

SEO – Where To Begin SEO is confusing, particularly for beginners, so knowing what is SEO and where to begin is all about learning the basics. Start with an SEO friendly website, learn keyword research and the importance of keyword placement in your content. Discover your MOZ ranking, Google analytics figures and put these tools …
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SEO or Content Marketing?

SEO Vs Content Marketing – What’s the difference? SEO or Search Engine Optimisation involves various actions that are put in place to ensure your content rates well in search engine rankings. Content Marketing is focused on creating content that is relevant and valuable to a specified audience and influences the reader to take action and …
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Pages or Posts for SEO?

Pages or Posts for SEO? The short answer: Your key to SEO success lies with both pages and posts. Search engines don’t mind which you use. It’s what you do with your pages and posts that counts. Pages and blog posts can perform as well as each other if you play your cards right. As …
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Open Site Explorer – What Does It All Mean?

I recently did 600 keyword reports for the Australian women’s business network Like Minded Bitches Drinking Wine – aka LMBDW. LMBDW is a group of female entrepreneurs in both start ups and more established businesses. Needless to say, 600 reports trigger a lot of questions. Open Site Explorer came up. After recommending Mozbar and Open Site Explorer …
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SEO 2016 – Predictions By Top Aussie SEOs

What’s the next step in SEO and online marketing? Australian digital marketing companies are rolling out predictions now for SEO in 2016. While the world has lots of opinions on this, we find that getting good Australian SEO advice is a bit tough. While Dejan and Reload offer good SEO information for Australian audiences, there’s not always …
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Yoast is a Muffin Tin – Will Your SEO Recipe Flop?

Your SEO recipe is about more than the baking tray! Yoast. It’s the go to SEO tool for bloggers and small businesses using WordPress. One little green light and you’re good to go with SEO right? Yes, Yoast is a nifty tool for organising and shaping your content into a format that search engines can …
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Specialised Legal Web Content Writing & Law Firm SEO

Hire a specialist legal web content writer and marketer. How much is your law firm paying for Adwords clicks? Law firms have long resorted to Adwords to generate online leads because legal web content writing is a time consuming and specialised area. Talk About Creative now offers specialised legal web content writer services and law firm …
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The Definitive Checklist for Choosing a Digital Agency Partner

What to look for in a digital agency partner (illustrated with naff stock photos!) If you’re a traditional media or marketing agency looking to partner with a digital provider, you may lack the digital knowledge to evaluate their effectiveness. It’s a digital jungle out there and there and there are a lot of snakes! Choosing a …
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Diagnosing Common SEO Mistakes – Illustrated with terrible stock photos

Just about every website we’ve looked at has at least one or two common SEO mistakes. While diagnosing SEO mistakes isn’t always straighforward, here are the warning signs that you’ve made a common error. The reasons may be more complex, so these are the horses rather than the zebras of website diagnostics (can you tell …
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Australian SEO

Australian SEO – What You Need to Know Australian SEO, like most things here in Australia is impacted by our vast space and relatively small population. Most of the top SEO companies are based in the United States so statistics, reports and white papers on SEO usually refer to American stats. So what does that …
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