From The Blog

Social Media Marketing

Which is better SEO or SMO? One Minute Read

SEO VS SMO - One Minute Read

Which is better, SEO or Social Media Optimisation? Which is better, SEO or SMO? It depends on where your audience is and how they make purchases. If they prefer to use Google to find a product or service then Search Engine Optimisation comes out in front. If your audience prefers to learn about a product, …
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Instagram Shadow Banning – What You Need To Know

Instagram Shadow Banning - What is it and how do you know if it's happened to you?

What is an Instagram Shadowban? Shadow Banning is when an Instagram account experiences greatly reduced reach without the knowledge of the account owner. The account owner finds herself posting content that receives no engagement and has no notion that she has experienced a “shadowban”.  Shadowbans aren’t exclusive to Instagram, the practice has been in place …
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Kikki.K and the Very Bad Day

SOcial media disaster - Kikki.K is a warning to all of us

Kikki.K is experiencing a social media disaster today.  The much loved brand has received some terrible press after it was shown that the enterprise agreement signed by staff is tethered to the industry award – meaning staff will lose their penalty rates when new legislation kicks in.  Kikki-K’s social media disaster will be compounded by the …
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Review – Compare Social Media Scheduling Tools

SEO and social media consultants

Need to schedule posts?  When you compare social media scheduling tools, the may all look the same up front but each has different features that suit different business models.  Building online communities, engaging, posting, tweeting, curating, monitoring and analysing content can be time consuming and overwhelming, especially if you’re juggling multiple accounts.  Social media reporting …
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Are You Using Groups on Facebook? You Should Be

FACEBOOK GROUPS

Are You Using Groups on Facebook? You Should Be If you want to grow your business, build a community of followers and connect with those followers, groups on Facebook are a great alternative or complement to a Facebook page. Before we get into the nitty gritty of Facebook groups, let’s take a look at the …
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Instagram Analytics To Bring Huge Benefits To Business

instagram analytics

Instagram Analytics To Bring Huge Benefits To Business Finally, Instagram are providing detailed analytics for marketers called ‘insights’, giving access to follower demographics and post analytics. It’s currently in test mode but the goss is it will be publicly launched in a few months’ time. The new analytics on business profiles is reminiscent of Facebook …
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That Time I Needed A Publicist Stat… And How To Nail Social Media Sales Conversions

How to get social media sales conversions for your B2B Biz and how not to!

You know how it happens.  When you need a publicist, it’s often at really short notice and it’s always when your usual publicist is off climbing some exotic mountain or in the middle of some massive PR campaign.  Always.  Never simple.  I had a need.  I had a need clearly not being met.  This is …
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Get More Comments on Facebook

Get more comments on facebook

Get More Comments on Facebook Start up struggling with FB? Click here. With Facebook Edgerank Algorithm updates turning busy pages into ghost towns, eliciting comments is just about the only way to grow your FB  reach.  Talk About Creative is here to share our top tips to help you get more comments on Facebook! First, …
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How to Navigate the Facebook Branded Content Minefield

Facebook branded content rules – holy mother of pearl – what a complicated mess they’ve made of sponsored posts.  If you’re a business or community owner nurturing your network via Facebook, the rules have changed… substantially. Facebook Branded Content is, in a nutshell “Content originating from page owner that features third party products, brands or sponsors …
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Escape meta-data hell. Here’s how to get Facebook to show the right images.

facebook debugger

Escape meta-data hell. Here’s how to use the Facebook debugger to show the right images. Have you experienced the frustration of sharing your article on your Facebook page only to have it pick up an unrelated logo from your sidebar as the featured image? Perhaps you haven’t heard of the Facebook debugger. But firstly, why …
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