From The Blog

Social Media Marketing

So your Facebook Post Went Viral… Now What?

So you're post has gone viral - now what?

Imagine you wake up and that cute little video you posted on your business page has suddenly had over 3000 clicks and 800 post reactions. Your little page has swelled by 400 likes and your organic reach is 62,000.  Most of all, since your Facebook post went viral, you’ve sold out of your hottest product. …
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Retailers: Bring Afterpay Into Your Digital Strategy – It Rocks!

Afterpay Logo - Afterpay and digital strategy

Afterpay.  It’s the miracle retailers big and small have been waiting for.  The sudden skyrocketing sales. The sound of buyer objections crumbling like Pompeii on a very bad day.  This is it.  Turns out all the social media strategy and SEO in the world couldn’t help you on this level. All this time, it was …
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Why Your Facebook Group Marketing Strategy is a Pile of Poop!

Facebook Group Marketing - How Not To Be Crap

Using Facebook Groups to build your business is super effective. Everyone knows it’s the best way to connect with new customers on Facebook. So you’ve joined “all the groups” and you’re ready to start harvesting new leads and getting your new enterprise’s name out there. So what do you post?  If you’re new to Facebook …
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Facebook Group Application Questions, Page Connections And So Much More!

How to add questions to Facebook groups for new members

Facebook Group Application Questions – How To Get Real Business Results From your FB Group Yes, you should be using the Facebook Groups option – if you aren’t, here’s why Facebook Groups are the bee’s knees for small business.  Once you’re convinced, it’s time to add the free Facebook Group functions to get the very …
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Which is better SEO or SMO? One Minute Read

SEO VS SMO - One Minute Read

Which is better, SEO or Social Media Optimisation? Which is better, SEO or SMO? It depends on where your audience is and how they make purchases. If they prefer to use Google to find a product or service then Search Engine Optimisation comes out in front. If your audience prefers to learn about a product, …
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Instagram Shadow Banning – What You Need To Know

Instagram Shadow Banning - What is it and how do you know if it's happened to you?

What is an Instagram Shadowban? Shadow Banning is when an Instagram account experiences greatly reduced reach without the knowledge of the account owner. The account owner finds herself posting content that receives no engagement and has no notion that she has experienced a “shadowban”.  Shadowbans aren’t exclusive to Instagram, the practice has been in place …
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Kikki.K and the Very Bad Day

SOcial media disaster - Kikki.K is a warning to all of us

Kikki.K is experiencing a social media disaster today.  The much loved brand has received some terrible press after it was shown that the enterprise agreement signed by staff is tethered to the industry award – meaning staff will lose their penalty rates when new legislation kicks in.  Kikki-K’s social media disaster will be compounded by the …
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Review – Compare Social Media Scheduling Tools

SEO and social media consultants

Need to schedule posts?  When you compare social media scheduling tools, the may all look the same up front but each has different features that suit different business models.  Building online communities, engaging, posting, tweeting, curating, monitoring and analysing content can be time consuming and overwhelming, especially if you’re juggling multiple accounts.  Social media reporting …
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Are You Using Groups on Facebook? You Should Be

FACEBOOK GROUPS

Are You Using Groups on Facebook? You Should Be If you want to grow your business, build a community of followers and connect with those followers, groups on Facebook are a great alternative or complement to a Facebook page. Before we get into the nitty gritty of Facebook groups, let’s take a look at the …
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Instagram Analytics To Bring Huge Benefits To Business

instagram analytics

Instagram Analytics To Bring Huge Benefits To Business Finally, Instagram are providing detailed analytics for marketers called ‘insights’, giving access to follower demographics and post analytics. It’s currently in test mode but the goss is it will be publicly launched in a few months’ time. The new analytics on business profiles is reminiscent of Facebook …
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