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Tag Archives: Fails

Spectacular Crowdsourcing Fails – Move Over Boaty McBoatface…

Boaty McBoatface – When PR Disasters Win (and Lose) The Internet Crowdsourcing a brand name – it happens when a digital marketer wants to engage their audience and get them invested in their product. But it’s often a very, very bad idea. Boaty McBoatface, the suggested name for the $380 Million research ship has caused an …
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