From The Blog

Tag Archives: CRO

Social Media ROI – “Cat Herding” is Trashing Your Business

Social Media Cat Herders - ROI and SMM Outsourcing

You’re outsourcing your Social Media Management. Have you thrown all that money away on a “Cat Herder” who’ll get you no Social Media ROI? A social media cat herder is all about getting you reach at any cost. Who doesn’t want reach, right? It’s the essence of brand awareness right?   Cat herders are just …
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Viral Content Study – What is it ACTUALLY worth?

viral content that is also "on brand" is the shortcut to long term growth

We studied viral content for a month… the results will surprise you! How do I get content to go viral?  My content went viral but I didn’t see any extra sales!  How do I make the most of viral content?  The illusive process of making content get shared far and wide, to the right people …
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What’s Your Logo Secretly Saying About You? Logo Colour Meaning

What does your logo colour say about you?

  Contribution by graphic designer Marie O’Neill As a designer I adore colour. I love that a simple change of colour can completely transform a design and bring it to life.  For logos, every colour has meaning, The colours that I apply to any brand are carefully considered and the chosen palette is designed to …
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Explain Content Marketing to Me Like I’m a Five Year Old!

Explain content marketing to me like I was a five year old

Content Marketing, like SEO it’s one of those things people know they need but have too many questions that they’re afraid to ask. Here’s a little case study to explain content marketing, its benefits and best practices to help you hit the ground running. Content Marketing 101 Content marketing is the practice of producing valuable …
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Blog and Facebook Content Creation Ideas

Content creation ideas

Stuck for blog content? Is your Facebook content all too ho-hum? Here’s some tips for strategic content creation – even when your inspiration is low! First, What You Need to know about Content Creation One of the biggest complaints I hear from clients (and one of the big reasons we sell so many blog entries …
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Content Marketing Ideas – White Papers and eBooks

ebooks and White papers for content marketing purposes

What are white papers and ebooks? White papers and eBooks are co-written with you to help you demonstrate your expertise in your given field. A white paper is a document that deeply explores an issue or practice in your industry. An eBook is a broader guide, often with practical instructions and pictorial illustrations. This content …
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Forget Traffic – Increase Conversions!

Conversion Optimisation 101 - Increase your website conversion rate

How Do I Increase Conversions on My Website? I just said to my husband “let’s get pizza”. Usually he’d reply with all the reasons we should eat healthily at home. Instead he said “Ok”. Why am I telling you this? Besides the fact I don’t have to cook, so I have time to tell you….I …
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Product Description Writing that Sells

Product Description Writing that tells the buyer that you have the only choice!

Question:  How do I write a Product Description that Sells? Answer: It’s all about the buyer!  A product description shouldn’t just tell your readers what the product is – it should help them to decide to buy it.  There are a few key factors to consider when writing a product description for your website.  Here …
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