SEO or Content Marketing?
SEO Vs Content Marketing – What’s the difference? SEO or Search Engine Optimisation involves various actions that are put in place to ensure your content rates well in search engine rankings. Content Marketing is focused on creating content that is relevant and valuable to a specified audience and influences the reader to take action and …
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The Ultimate How-To Guide To Cheap Start-Up Marketing
Can you start a business from nothing? Next to nothing? Is it a fairy tale / pipe dream? Nope. I did it, I started Talk About Creative from less than nothing… I used the money from my first ever job to register my URL. It’s not easy. Start-up marketing is not for everyone but if you’ve …
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10 Cheap or Free Photo Editors That Are Numpty Proof
10 Cheap or Free Photo Editors That Are 100% Numpty Proof Don’t delete that image because it isn’t faultless, with a few simple edits you can create perfection! It’s not always possible to capture a flawless picture so photo editors are your friend for enhancing your images. Free photo editing software are popular among businesses, …
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Confessions of a Professional Content Writer
Confessions of a Professional Content Writer Written by Kim Davies. With a few taps on a keyboard and a bit of scrolling around, your clients will form a view, good or bad, about your business long before they ever pick up the phone to call you. So, if your phone’s not ringing and your email …
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How To Write A Small Business Case Study
Case studies are the ideal way to demonstrate the value of your small business, especially when that value isn’t immediately obvious. Are you in a tech services industry? Are you a researcher or analyst? Do you do something that everyone needs but nobody really understands? This is going to be one of your challenges! Small …
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Viral Content Study – What is it ACTUALLY worth?
We studied viral content for a month… the results will surprise you! How do I get content to go viral? My content went viral but I didn’t see any extra sales! How do I make the most of viral content? The illusive process of making content get shared far and wide, to the right people …
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Explain Content Marketing to Me Like I’m a Five Year Old!
Content Marketing, like SEO it’s one of those things people know they need but have too many questions that they’re afraid to ask. Here’s a little case study to explain content marketing, its benefits and best practices to help you hit the ground running. Content Marketing 101 Content marketing is the practice of producing valuable …
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The Business Owners Guide to Public Relations – Inbound Marketing Style!
Public Relations – Inbound Marketing Style! Inbound marketing, the act of getting customers to come to you, goes hand in hand with traditional public relations activity. It’s an umbrella term for content marketing activies such as social media, blog writing the like, as well as SEO savvy strategies for attracting search traffic*. The problem with traditional …
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Five Quick, Compelling Reasons to Outsource Content Marketing
Here’s how it goes – you build the most incredibly beautiful, functional website and bam, the client fills it with TERRIBLE content. Your clients don’t really understand the valuable role of content and assume “anyone can do it” – so their content is just plain bad. You’d love to provide content creation services but jeez, …
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Content Marketing Strategy 101 for Web Designers
For web designers, it might be tempting to “chuck in” a content marketing strategy and a handful of Social Media Optimisation tools to increase your average sale. It’s smart. It’s what your clients want and it cures their epic pain point: Online Marketing is So Confusing! Content marketing is something that your clients are actively …
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