What is branding?
Branding is the means by which you set your business or product apart from your competitors.
Why is it important to brand your business or product?
- To “own” your market position – to be the only choice for your customers
- To add value to your product
- To remain strong against your competitors
- To keep your edge over imitators
- To communicate your business’s value propsition, beliefs, ethics, personality and benefits
- To create an emotional connection between your brand and your customers
What is marketing?
Marketing is the method of determining which products (or services) are desirable to a particular group of customers. It determines the strategies behind promoting and selling to those customers.
What is public relations (PR)?
PR is creating and maintaining a positive and valuable image of your brand. Our services are focused on getting your brand’s message out there through the traditional media and via social influencers.
Who does the PR, branding and marketing for Talk About Creative?
Talk About Creative is a team of highly skilled traditional and online marketers including a dedicated marketing consultant, branding manager and publicist, each with more than 10 years’ experience. Other team members who may work on your brand include social media management, web copywriting, advertising copywriting, article marketing and small business SEO experts. Learn more about our team here.
What is the branding and marketing process?
You will receive a phone based consultation and we’ll complete a brand discovery with you. Once we have all the information we need about your business, we’ll deliver a core strategy for you to consider. Once you’re delighted, we’ll deliver the core branding elements your business needs to set itself apart.
Isn’t a brand just a logo?
Not unless it’s burnt into a cow. Visual branding is an important aspect of the overall brand but is a result of your strategy, not at the core of it. Your logo will deliver your message and become an object of your customer’s affections but your overall branding message is so much more.
Does PR really make a difference?
PR is an umbrella term for a lot of activities. We will work with you to understand where your customers are and what they find valuable and then tailor your PR services to their needs. We’ll help you get in front of the right customer by growing your brand recognition.
Is Talk About Creative a dedicated PR firm?
No. Our PR services are part of your overall marketing strategy but not the core focus of it. We don’t offer everything a full service PR Agency would offer you because we’re focused on the best spend for your small business budget. We offer extensive Social PR services that are not generally available anywhere else. This is about finding high converting small media channels that convert better to sales.
My small business branding, PR or marketing question isn’t here!
What a kerfuffle. Nevermind, we’d love to hear it and add it to this page. Please get in touch to chat with our team.