From The Blog

Tag Archives: Email Marketing

The Email Marketing Subject Line That Cried Wolf

Wasted email marketing subject lines can damage branding

By Dana Today I received an email from a company I respect.  I read their blog semi-regularly.  I open their EDMs.  I occasionally claim offers and downloads from them.  I am a fairly engaged reader with respect for their brand. Today I received correspondence with the email marketing subject line: “Important: this is going to affect us …
Read More

Facebook Bulk Email Notifications Encourage Unsubscribes

Yesterday, millions of Facebook users awoke to a tidal wave of Facebook email notifications.  Every recent post, from every brand they’d ever followed, all eating up their data limits and causing an inbox nightmare. Special thanks to Valerie from Nurture The Nest for assisting with screenshots for this article! On each notification is a prompt for …
Read More

Improve Click Through by 77% – Email Marketing Subject Lines

Email marketing click through rates - increase click thorugh by 77%

One Word That Could Improve Click Through by 77% Is there really one must have word in your email marketing subject lines? Is there really some mystical combination of words that can get them opening, clicking through and buy, buy, buying? Email marketing (also known as Electronic Direct Marketing, EDM, Newsletter Marketing and in some …
Read More