Follow vs nofollow links: what’s all the fuss about?
“nofollow” is a web code attribute that has sparked a fair bit of interest of late. You’re wondering if it applies to you. If you’ve got any sort of publication on the internet, a blog or website, then you must to get familiar with a ‘follow’ vs ‘no follow’ link. If you don’t, you could get your website in trouble with the Google police.
What is a “nofollow” attribute?
A nofollow link is an HTML tag, created over a decade ago to help combat spam. The attribute looks like this:
<a href=””http://www.yourwebsitename.com/”” rel=””nofollow””>Link Text</a>
What the rel=”nofollow” does, is signify search engines not to count that particular link into your website’s ranking. “Rel” is short for “relationship”, which defines the relationship a link has with the page it points to.
When do I use “nofollow”?
You blog about home improvements, and you’ve linked to a website selling shoes, because you want to tell your readers how bonza they are. That’s great, but, you don’t want search engines to identify this hyperlink as having any sort of connection with your website. You don’t want your website to be seen as endorsing a link to that particular site. That’s when you add the “nofollow” attribute.
What happens if I don’t?
If you leave all of your links without the rel=”nofollow” attribution, Google may deem your website as spammy. Google and other search engines are on the hunt for people who are trying to cheat the system. Folk that use a heap of backlinks to raise the rank of their site. You might not be one of those people, but search engines won’t know that. Search engines will see your website filled with hyperlinks to here, there and everywhere, and you will be judged accordingly.
Would it be better if I don’t link to any websites?
No. Do link to other websites. Even “nofollow” links direct valuable referral traffic to your site. The idea is to build your brand, by establishing yourself as a name in the industry. By doing so, work on your online presence by building your web content, and link to sites in your articles that are relevant to your business niche.
Followed Link Rule: If the link is credible and adds value to your article, make it a followed link.
Build on your website content, the right way.
Publish your web content without “nofollow” links, and face awarding your website with a spam-a-lot trophy. Publish regular, quality content, linking to relevant external sites using “nofollow”, and you’re on the right path for web success.