From The Blog

Social Media Marketing

Social Media ROI – “Cat Herding” is Trashing Your Business

Social Media Cat Herders - ROI and SMM Outsourcing

You’re outsourcing your Social Media Management. Have you thrown all that money away on a “Cat Herder” who’ll get you no Social Media ROI? A social media cat herder is all about getting you reach at any cost. Who doesn’t want reach, right? It’s the essence of brand awareness right?   Cat herders are just …
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Facebook Bulk Email Notifications Encourage Unsubscribes

Yesterday, millions of Facebook users awoke to a tidal wave of Facebook email notifications.  Every recent post, from every brand they’d ever followed, all eating up their data limits and causing an inbox nightmare. Special thanks to Valerie from Nurture The Nest for assisting with screenshots for this article! On each notification is a prompt for …
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I have an idea to stop copyright infringement on Facebook!

Compression Idea to Stop Facebook Copyright Violations

Every photographer, graphic designer and maker of products has faced the same problem on social media:  people steal their images!  Instead of sharing a post, people download their image and re-upload as their own original content.  This gives them the “reach” value of the original piece, instead of the value being attributed to the original …
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Viral Content Study – What is it ACTUALLY worth?

viral content that is also "on brand" is the shortcut to long term growth

We studied viral content for a month… the results will surprise you! How do I get content to go viral?  My content went viral but I didn’t see any extra sales!  How do I make the most of viral content?  The illusive process of making content get shared far and wide, to the right people …
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Are You a Social Criminal? Social Media Laws in Australia

Ignored Australian Laws on Social Media Co-written by practicing lawyer, Kim Davies.   On social media, laws don’t really apply right?  If the goal of the marketer is to have her intellectual property shared, then how is sharing it against the law?  The truth is, Australian law is ill-equipped to deal with this new world …
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Facebook’s New “At-A-Glance Insights” is Awesome!

At A Glance Insights on Facebook

Facebook Insights is Finally Easier for Page Owners! Facebook Insights is currently rolling out “at-a-glance” view for page owners.  You’ll be able to see exactly how well each post performed in relation to your average post performance on organic posts.  This means no more “doing the maths” when trying to understand your audience, it’s all there …
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How Much Is a Facebook Like Worth? Here’s How to Work It Out!

SEO and social media consultants

How much is a Facebook Like worth? Social Media Managers – Here’s How to Prove Your Worth! How much is a Facebook like worth? You may have seen a flat $1 answer to this timeless question around on the web. The answer isn’t that simple. The answer is about getting your client’s accounts department to …
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Facebook Best Practices are About to Change – Here’s How!

new mobile ads for apps

Facebook Posting Best Practices are About to Change – Here’s How! Facebook posting best practice is always changing but this time it’s going to have a massive impact on pages. Facebook is rolling out a new tool kit for business owners. It is currently working on a project to “make the platform more desirable for …
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See First Button on Facebook

See First Button Rolling Out

Facebook is rolling out a new feature called “See First”.  This will allow fans (and friends) to nominate pages they ALWAYS wish to see displayed first in their timeline.  For Facebook marketers, is this the change we’ve been waiting for or is it another Follow/Add To List style button that will be ignored by fans? …
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Blogger Outreach Failing? Here’s Why.

Why Blogger Outreach Fails - how to do better outreach to bloggers

Contribution by professional blogger Eva Lewis  ‘Hi. I love your post about smelly nappies. I am passionate about food. Could you do a sponsored post for us?’ It’s pretty obvious what’s wrong with this email and unfortunately this is an excerpt from an actual blogger outreach email that was sent to an Australian blogger. Bloggers are …
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