From The Blog

For Small Business Owners

What’s Your Logo Secretly Saying About You? Logo Colour Meaning

What does your logo colour say about you?

  Contribution by graphic designer Marie O’Neill As a designer I adore colour. I love that a simple change of colour can completely transform a design and bring it to life.  For logos, every colour has meaning, The colours that I apply to any brand are carefully considered and the chosen palette is designed to …
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April 21st 2015 Update – Google & Facebook Algorithm Chaos

Google and Facebook update algorithms on the same day - April 21st 2015

April 21st 2015 was a rough day for digital marketers. Google’s much hyped and long awaited “Mobilegeddon” update started rolling out and Facebook chose the date to start rolling out part two of its rather unpopular Newsfeed update. Here’s a recap of what each will mean for small business and what you need to know …
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Explain Content Marketing to Me Like I’m a Five Year Old!

Explain content marketing to me like I was a five year old

Content Marketing, like SEO it’s one of those things people know they need but have too many questions that they’re afraid to ask. Here’s a little case study to explain content marketing, its benefits and best practices to help you hit the ground running. Content Marketing 101 Content marketing is the practice of producing valuable …
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Google My Business 101 – 4017 Round Table Presentation

Google My Business for small business owners in Brisbane

I am presenting to a group of local business owners on Google My Business 101 – thought I’d also share here! The presentation will be informal and friendly and very much a way to gain a few new skills while meeting locals. The presentation is designed to help local businesses wrap their heads around search …
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There’s no Thought Leadership without a Thinking Audience

Thought Leader - thought leadership in a marketing that doesn't think

Thought leadership. It’s one of those buzzwords that bothers me a little. If you’re aspiring to “thought leader” status then you’re probably looking for ways to grow your online reputation and gain social PR and earned media exposure. You’ve built yourself a network, probably in a Facebook group or a LinkedIn group depending on your …
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The Business Owners Guide to Public Relations – Inbound Marketing Style!

Inbound Marketing Public Relations

Public Relations – Inbound Marketing Style! Inbound marketing, the act of getting customers to come to you, goes hand in hand with traditional public relations activity. It’s an umbrella term for content marketing activies such as social media, blog writing the like, as well as SEO savvy strategies for attracting search traffic*. The problem with traditional …
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Local Marketing Checklist – Outsource Marketing and Thrive

Outsource Marketing Checklist

What do Tradesmen, shops, Dentists and Restaurants have in common? They need marketing but don’t necessarily have the skills or time to market their business. So, your admin girl/waitress/ wife is handling your marketing but your business isn’t growing? It’s time to outsource marketing to a professional. Outsourcing your marketing activities is an investment, one …
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Five Quick, Compelling Reasons to Outsource Content Marketing

Aint nobody got time - outsource content marketing

Here’s how it goes – you build the most incredibly beautiful, functional website and bam, the client fills it with TERRIBLE content. Your clients don’t really understand the valuable role of content and assume “anyone can do it” – so their content is just plain bad. You’d love to provide content creation services but jeez, …
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Social Media Management – Avoid this Mistake at all Costs…

Social media fairytales

…and why Goldilocks is one smart chick! Small business social media management is turning a dangerous corner. The industry has become flooded with new businesses claiming to offer professional social media services – but in fact, are offering their own (now failing) social strategy. It seems everyone these days is a social media manager.  Got …
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3 Minutes to Better Search Traffic

Talk About Creative Brisbane Quick Answers

Small Business Problems:  I have no time.  I need more search traffic. This article will take you less than a minute to read and give you all the info you need to bump your search traffic.  SEO for small business is made up of thousands of possible tasks that can take forever to complete – …
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