From The Blog

For Small Business Owners

Forget Traffic – Increase Conversions!

Conversion Optimisation 101 - Increase your website conversion rate

How Do I Increase Conversions on My Website? I just said to my husband “let’s get pizza”. Usually he’d reply with all the reasons we should eat healthily at home. Instead he said “Ok”. Why am I telling you this? Besides the fact I don’t have to cook, so I have time to tell you….I …
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The Facebook Ad that got 19000% ROI

The Facebook Ad that got 19000% ROI I “boosted” a Facebook post that resulted in $1520 in sales – the sponsorship cost us $8. That’s a 19000% return on investment! Normally I don’t sponsor posts on Facebook because let’s face it, it’s the biggest rip off since sliced cheese! There are a dozen better ways …
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How do I choose a GOOD SEO company?

Find duplicate content

How do I choose a GOOD SEO company?  A guide for small business This week I’ve been asked a couple of times what the warning signs are that an SEO company is likely to be crappola. I’ve written a few things on understanding SEO packages before but I thought this would be extra helpful for …
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Product Reviews and Guest Blogs for Business Marketing

Guest Blogging

Question: Should I Use Product Review Writers and Guest Blogs to Market My Business? Answer: Yes, But Which One? Guest blogs and product reviews are where your content appears on other people’s sites.  Our writers will create a guest blog that is valuable to both you and the publisher.   Product Reviews are where you …
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Which Facebook ads gets the best results?

Facebook Ads can be a big success or a big flop - it comes down to the kind of socail advertising that you choose.

Answer: Lookalike Targeted Ads HOLYMOLY Facebook ads are becoming a rip off! First, sponsoring posts is the most expensive way of doing things. Those little impulse buys you’ve been making to spread your word further afield – those are expensive clicks.  The best value to be had from sponsored wall posts is to add your …
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Online Marketing Dictionary

Online Marketing Dictionary to get you on the right path

The Definitive Online Marketing Dictionary Welcome to the online marketing dictionary for small business marketers.  Struggling to navigate the terminology and lingo? Bookmark this page so you can always be in the know.  Is our digital glossary missing something?  Let us know!  We’re always updating! Absolute Links A link to a specific item on your website (including …
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Product Description Writing that Sells

Product Description Writing that tells the buyer that you have the only choice!

Question:  How do I write a Product Description that Sells? Answer: It’s all about the buyer!  A product description shouldn’t just tell your readers what the product is – it should help them to decide to buy it.  There are a few key factors to consider when writing a product description for your website.  Here …
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Content Optimisation

Content Optimisation adding H Tags

Question: How do I do Content Optimisation? Answer: Format and Upload Correctly  If you’re uploading your own content, you may be skipping a step or two that could be detrimental to your website’s performance.  Content optimisation is about making your content easy for search engines to read and understand. A few basic steps can make …
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Eight Simple Rules for Guest Blogging

Guest Blogging Rules

Question:  What Do I Need To Know Before I Start Guest Blogging? Answer: You’re Only As Good As Your Content So, you want to get yourself some high-quality-low-risk-stick-around-and-grow type links and you’ve heard guest blogging is the way to go.  You’re correct.  It’s awesome.  You’ve signed up to My Blog Guest and Blogger Link Up, …
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Multimedia Content for Business Marketing

Content Marketing Writers

Question: What is Rich Media and Multimedia Content Marketing? Answer: SEO friendly, user friendly content Multimedia content marketing is about leveraging all kinds of formats to attract visitors to your site.  This includes images, video, text, audio, animations, quizzies – whatever you can use to make your site more enjoyable and appealing to users. Rich media …
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