From The Blog

SEO (Search Engine Optimisation)

How to recover from a Hummingbird Algorithm Update

How to Recover From a Hummingbird Algorithm Update

How to recover from a Hummingbird algorithm update The Hummingbird Algorithm allows Google to ascertain exactly what a user wants when they enter their query into a search engine. It’s important if for your website to create content that the Hummingbird Algorithm will scan favourably. But like all algorithms on social media and Google, they …
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Which is better SEO or SMO? One Minute Read

SEO VS SMO - One Minute Read

Which is better, SEO or Social Media Optimisation? Which is better, SEO or SMO? It depends on where your audience is and how they make purchases. If they prefer to use Google to find a product or service then Search Engine Optimisation comes out in front. If your audience prefers to learn about a product, …
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SEO – Where To Begin

SEO - Where To Begin

SEO – Where To Begin SEO is confusing, particularly for beginners, so knowing what is SEO and where to begin is all about learning the basics. Start with an SEO friendly website, learn keyword research and the importance of keyword placement in your content. Discover your MOZ ranking, Google analytics figures and put these tools …
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SEO or Content Marketing?

seo or content marketing

SEO Vs Content Marketing – What’s the difference? SEO or Search Engine Optimisation involves various actions that are put in place to ensure your content rates well in search engine rankings. Content Marketing is focused on creating content that is relevant and valuable to a specified audience and influences the reader to take action and …
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Pages or Posts for SEO?

Pages or Posts for SEO

Pages or Posts for SEO? The short answer: Your key to SEO success lies with both pages and posts. Search engines don’t mind which you use. It’s what you do with your pages and posts that counts. Pages and blog posts can perform as well as each other if you play your cards right. As …
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Why Use WordPress For Small Business?

WordPress for small business

Why Use WordPress For Small Business There are an increasing number of website platforms available, this makes choosing the right one for your business confusing. Finding a user friendly platform that with a wide range of plugin options and themes isn’t as hard as you think. WordPress for small business is the only way to …
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Open Site Explorer – What Does It All Mean?

How to use OSE Inbound LInks BOx

I recently did 600 keyword reports for the Australian women’s business network Like Minded Bitches Drinking Wine – aka LMBDW.  LMBDW is a group of female entrepreneurs in both start ups and more established businesses.  Needless to say, 600 reports trigger a lot of questions.  Open Site Explorer came up. After recommending Mozbar and Open Site Explorer …
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The quick way to tell if you’ve been whacked by the pop-up penalty

Whack a Mole Pop Up Penalty Diagnosis

Ok so it’s early days so it’s hard for website owners to determine if they’ve been hit by the pop-up penalty.  It’s too soon for conclusive evidence BUT this is a quick and dirty way to keep one eye on it!  (Learn more about the penalty) Using Google Analytics 101 The quickest, easiest way to …
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Are you ready for the Pop Up Penalty?

Interstitial Webpage Penalties

The Mobile Pop Up Penalty is rolling out. The Interstitial Webpage penalties to be more precise.  The Pop Up Penalty (official name TBC) is rolling out starting 10 January.  The purpose is to stop webmasters feeding readers ads or other pop ups before redirecting to the actual content.  It’s to help enhance mobile user experience especially, …
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What Makes Good Quality Content (And How To Avoid Cowboys)

Quality Content Writers can make a massive difference to your business

Content writers – they’re everywhere right?  Everyone who ever did an arts degree is now calling themselves Australian content writers.  So what makes quality content writers as opposed to the wannabes? A quality content writer attracts audiences with unique, informative, engaging writing that also satisfies search engine best practices.   Great  website writing isn’t about …
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