From The Blog

For Resellers, Agencies & Designers

Blogger Outreach – I’m a Blogger and I Hate You. Here’s Why.

By Rebecca Bowyer  Dear Brand X I want to love you but you make it so hard. I love your shiny toys and I know my readers will too. But you’re just so darn clueless about blogger outreach. So let’s head to blogger outreach bootcamp and salvage this beautiful, budding relationship, shall we? The blogger …
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Lovely Words from a Talk About Creative Client

Talk About Creative Testimonials

Check out the comments from so many of our lovely clients!  Happy 2016 – this could be you next year! Read more lovely testimonials about Talk About Creative Brisbane.  Click through to the Facebook post to read more kind words or give us some feedback too! We’ll be closed from 21 December to 4 January. …
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SEO 2016 – Predictions By Top Aussie SEOs

SEO 2016 compared to 2015

 What’s the next step in SEO and online marketing?  Australian digital marketing companies are rolling out predictions now for SEO in 2016.  While the world has lots of opinions on this, we find that getting good Australian SEO advice is a bit tough.  While Dejan and Reload offer good SEO information for Australian audiences, there’s not always …
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Social Media ROI – “Cat Herding” is Trashing Your Business

Social Media Cat Herders - ROI and SMM Outsourcing

You’re outsourcing your Social Media Management. Have you thrown all that money away on a “Cat Herder” who’ll get you no Social Media ROI? A social media cat herder is all about getting you reach at any cost. Who doesn’t want reach, right? It’s the essence of brand awareness right?   Cat herders are just …
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Viral Content Study – What is it ACTUALLY worth?

viral content that is also "on brand" is the shortcut to long term growth

We studied viral content for a month… the results will surprise you! How do I get content to go viral?  My content went viral but I didn’t see any extra sales!  How do I make the most of viral content?  The illusive process of making content get shared far and wide, to the right people …
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How Much Is a Facebook Like Worth? Here’s How to Work It Out!

SEO and social media consultants

How much is a Facebook Like worth? Social Media Managers – Here’s How to Prove Your Worth! How much is a Facebook like worth? You may have seen a flat $1 answer to this timeless question around on the web. The answer isn’t that simple. The answer is about getting your client’s accounts department to …
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Blogger Outreach Failing? Here’s Why.

Why Blogger Outreach Fails - how to do better outreach to bloggers

Contribution by professional blogger Eva Lewis  ‘Hi. I love your post about smelly nappies. I am passionate about food. Could you do a sponsored post for us?’ It’s pretty obvious what’s wrong with this email and unfortunately this is an excerpt from an actual blogger outreach email that was sent to an Australian blogger. Bloggers are …
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Where The Wild Links Are – Attracting Organic Editorial Links

Organic editorial links - wild links and how to attract them

Contribution by Eva Lewis, professional blogger.  It’s the holy grail of link building – attracting wild links!  Organic, editorial links created by people truly interested in, and impressed by your content.  It’s the ‘TRUE’ factor that will increase your chances of having influencers link to your content – Timeliness, Relevance, Usefulness and Engaging. Add these …
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April 21st 2015 Update – Google & Facebook Algorithm Chaos

Google and Facebook update algorithms on the same day - April 21st 2015

April 21st 2015 was a rough day for digital marketers. Google’s much hyped and long awaited “Mobilegeddon” update started rolling out and Facebook chose the date to start rolling out part two of its rather unpopular Newsfeed update. Here’s a recap of what each will mean for small business and what you need to know …
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There’s no Thought Leadership without a Thinking Audience

Thought Leader - thought leadership in a marketing that doesn't think

Thought leadership. It’s one of those buzzwords that bothers me a little. If you’re aspiring to “thought leader” status then you’re probably looking for ways to grow your online reputation and gain social PR and earned media exposure. You’ve built yourself a network, probably in a Facebook group or a LinkedIn group depending on your …
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