From The Blog

For Start Ups and eBusiness

See First Button on Facebook

See First Button Rolling Out

Facebook is rolling out a new feature called “See First”.  This will allow fans (and friends) to nominate pages they ALWAYS wish to see displayed first in their timeline.  For Facebook marketers, is this the change we’ve been waiting for or is it another Follow/Add To List style button that will be ignored by fans? …
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Spammer Gets Schooled By Copywriting Group

This thread is now diamonds

There’s nothing worse than a spammer in a group – usually they’re just deleted and banned but check out how this group of copywriters chose to “school” their spammer!  It all started with an Incredulous Wonka meme and a hard sell pitch…..   Our spammer takes a hint and decides to edit his initial post …
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Blogger Outreach Failing? Here’s Why.

Why Blogger Outreach Fails - how to do better outreach to bloggers

Contribution by professional blogger Eva Lewis  ‘Hi. I love your post about smelly nappies. I am passionate about food. Could you do a sponsored post for us?’ It’s pretty obvious what’s wrong with this email and unfortunately this is an excerpt from an actual blogger outreach email that was sent to an Australian blogger. Bloggers are …
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How to Improve Your Writing… Explained in Game Of Thrones Pictures

Improve your writing, illustrated with Game of Thrones quotes

Your readers may be instantly disliking you and your brand. They may not know why – you may not know why.  It all comes down to the tone and clarity in your writing.  Improve your writing and you’ll improve your rapport with readers … here are some quick tips, illustrated with quotes from Game Of …
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Where The Wild Links Are – Attracting Organic Editorial Links

Organic editorial links - wild links and how to attract them

Contribution by Eva Lewis, professional blogger.  It’s the holy grail of link building – attracting wild links!  Organic, editorial links created by people truly interested in, and impressed by your content.  It’s the ‘TRUE’ factor that will increase your chances of having influencers link to your content – Timeliness, Relevance, Usefulness and Engaging. Add these …
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What’s Your Logo Secretly Saying About You? Logo Colour Meaning

What does your logo colour say about you?

  Contribution by graphic designer Marie O’Neill As a designer I adore colour. I love that a simple change of colour can completely transform a design and bring it to life.  For logos, every colour has meaning, The colours that I apply to any brand are carefully considered and the chosen palette is designed to …
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April 21st 2015 Update – Google & Facebook Algorithm Chaos

Google and Facebook update algorithms on the same day - April 21st 2015

April 21st 2015 was a rough day for digital marketers. Google’s much hyped and long awaited “Mobilegeddon” update started rolling out and Facebook chose the date to start rolling out part two of its rather unpopular Newsfeed update. Here’s a recap of what each will mean for small business and what you need to know …
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Explain Content Marketing to Me Like I’m a Five Year Old!

Explain content marketing to me like I was a five year old

Content Marketing, like SEO it’s one of those things people know they need but have too many questions that they’re afraid to ask. Here’s a little case study to explain content marketing, its benefits and best practices to help you hit the ground running. Content Marketing 101 Content marketing is the practice of producing valuable …
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The Business Owners Guide to Public Relations – Inbound Marketing Style!

Inbound Marketing Public Relations

Public Relations – Inbound Marketing Style! Inbound marketing, the act of getting customers to come to you, goes hand in hand with traditional public relations activity. It’s an umbrella term for content marketing activies such as social media, blog writing the like, as well as SEO savvy strategies for attracting search traffic*. The problem with traditional …
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Local Marketing Checklist – Outsource Marketing and Thrive

Outsource Marketing Checklist

What do Tradesmen, shops, Dentists and Restaurants have in common? They need marketing but don’t necessarily have the skills or time to market their business. So, your admin girl/waitress/ wife is handling your marketing but your business isn’t growing? It’s time to outsource marketing to a professional. Outsourcing your marketing activities is an investment, one …
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