From The Blog

Copywriting

Passive Voice Vs Active Voice

Grammar Tips passive voice

Toni’s Notes is a compilation of grammar tips usually written written by professional proofreader and editor, Antonia Medhurst. This particular Toni’s Note is written by Dana Flannery who is here to defend Passive Voice! Speaking up for Passive Voice This week we had a reason to open up the Passive Voice Vs Active Voice debate …
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Content Optimisation Blunders – The Usual Suspects

social media networking faux pas

Content Optimisation Blunders – The Usual Suspects We do our “free five minute fixes” for just about anyone who requests one (via the subscription box). We go through the code of your website and check out your content optimisaion – how you’re “talking to Google” and then point out easy, quick fix ways to improve …
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Improve Click Through by 77% – Email Marketing Subject Lines

Email marketing click through rates - increase click thorugh by 77%

One Word That Could Improve Click Through by 77% Is there really one must have word in your email marketing subject lines? Is there really some mystical combination of words that can get them opening, clicking through and buy, buy, buying? Email marketing (also known as Electronic Direct Marketing, EDM, Newsletter Marketing and in some …
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LSI Keywords –What Does Latent Semantic Indexing Mean?

Latent Semantic Indexing What is LSI Keywords

What Does Latent Semantic Indexing Mean? Latent Semantic Indexing or LSI Keywords are words that search engines use to verify the quality of your content. Latent Semantic Indexing is essentially how search engines understand language. Language is too complex for computers to actually understand so instead, a mathematical equation is applied to determine which words …
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10 Common Small Biz Online Marketing Problems – and How To Fix Them

social media networking faux pas

10 Ways Quality Content can Fix Your Online Marketing Problems! Content Solves Everything! Here’s 10 common online marketing problems and 10 ways to fix them with content! Your website is new and not ranking Google gives new websites a bit of a “Honeymoon” treatment if they’re launched right. Getting this treatment to kick in can …
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Forget Traffic – Increase Conversions!

Conversion Optimisation 101 - Increase your website conversion rate

How Do I Increase Conversions on My Website? I just said to my husband “let’s get pizza”. Usually he’d reply with all the reasons we should eat healthily at home. Instead he said “Ok”. Why am I telling you this? Besides the fact I don’t have to cook, so I have time to tell you….I …
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Product Description Writing that Sells

Product Description Writing that tells the buyer that you have the only choice!

Question:  How do I write a Product Description that Sells? Answer: It’s all about the buyer!  A product description shouldn’t just tell your readers what the product is – it should help them to decide to buy it.  There are a few key factors to consider when writing a product description for your website.  Here …
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