From The Blog

Kikki.K and the Very Bad Day

SOcial media disaster - Kikki.K is a warning to all of us

Kikki.K is experiencing a social media disaster today.  The much loved brand has received some terrible press after it was shown that the enterprise agreement signed by staff is tethered to the industry award – meaning staff will lose their penalty rates when new legislation kicks in.  Kikki-K’s social media disaster will be compounded by the …
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Pages or Posts for SEO?

Pages or Posts for SEO

Pages or Posts for SEO? The short answer: Your key to SEO success lies with both pages and posts. Search engines don’t mind which you use. It’s what you do with your pages and posts that counts. Pages and blog posts can perform as well as each other if you play your cards right. As …
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Review – Compare Social Media Scheduling Tools

SEO and social media consultants

Need to schedule posts?  When you compare social media scheduling tools, the may all look the same up front but each has different features that suit different business models.  Building online communities, engaging, posting, tweeting, curating, monitoring and analysing content can be time consuming and overwhelming, especially if you’re juggling multiple accounts.  Social media reporting …
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Why Use WordPress For Small Business?

WordPress for small business

Why Use WordPress For Small Business There are an increasing number of website platforms available, this makes choosing the right one for your business confusing. Finding a user friendly platform that with a wide range of plugin options and themes isn’t as hard as you think. WordPress for small business is the only way to …
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Open Site Explorer – What Does It All Mean?

How to use OSE Inbound LInks BOx

I recently did 600 keyword reports for the Australian women’s business network Like Minded Bitches Drinking Wine – aka LMBDW.  LMBDW is a group of female entrepreneurs in both start ups and more established businesses.  Needless to say, 600 reports trigger a lot of questions.  Open Site Explorer came up. After recommending Mozbar and Open Site Explorer …
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The quick way to tell if you’ve been whacked by the pop-up penalty

Whack a Mole Pop Up Penalty Diagnosis

Ok so it’s early days so it’s hard for website owners to determine if they’ve been hit by the pop-up penalty.  It’s too soon for conclusive evidence BUT this is a quick and dirty way to keep one eye on it!  (Learn more about the penalty) Using Google Analytics 101 The quickest, easiest way to …
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Work Smarter: How to Earn Income from SEO as a Virtual Assistant

Outsource SEO - Virtual Assistants become project managers for clients

Work Smarter: How to Earn Income from SEO as a Virtual Assistant Are you a virtual assistant who’d like to earn extra income providing effective, high quality and professionally written SEO copy and content articles to your existing clients? Do your clients ask you about providing SEO content articles or website copy but you don’t …
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Are you ready for the Pop Up Penalty?

Interstitial Webpage Penalties

The Mobile Pop Up Penalty is rolling out. The Interstitial Webpage penalties to be more precise.  The Pop Up Penalty (official name TBC) is rolling out starting 10 January.  The purpose is to stop webmasters feeding readers ads or other pop ups before redirecting to the actual content.  It’s to help enhance mobile user experience especially, …
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What Makes Good Quality Content (And How To Avoid Cowboys)

Quality Content Writers can make a massive difference to your business

Content writers – they’re everywhere right?  Everyone who ever did an arts degree is now calling themselves Australian content writers.  So what makes quality content writers as opposed to the wannabes? A quality content writer attracts audiences with unique, informative, engaging writing that also satisfies search engine best practices.   Great  website writing isn’t about …
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SEO Outsourcing – Navigating the Minefield

SEO and social media consultants

SEO Outsourcing – Navigating the Minefield Marketing’s moved with the times. The reality is you won’t survive in business if you’re invisible online. Search engine optimisation’s (SEO) the key to targeting potential customers and converting their visits, clicks and likes into actual sales. Too busy, stressed or lacking in confidence to DIY? SEO outsourcing promises …
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