From The Blog

Images and SEO – Optimising your Photos for Search Engines

Image SEO

Images and SEO – How to Optimise your Website Images Bad news photographers, images aren’t SEO friendly.  Search Engines are working on it and getting better slowly but really, photographs are very hard for search engines to understand, being computers they have very little understanding of aesthetics. This is one reason that websites with a …
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Content Optimisation Blunders – The Usual Suspects

social media networking faux pas

Content Optimisation Blunders – The Usual Suspects We do our “free five minute fixes” for just about anyone who requests one (via the subscription box). We go through the code of your website and check out your content optimisaion – how you’re “talking to Google” and then point out easy, quick fix ways to improve …
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5 Ways Using Twitter For Business Has Helped Me Succeed

Twitter for Business

5 Ways Using Twitter For Business Has Helped Me Succeed This is a guest blog by Jane Wardell, owner of Eat Out With Kids, Australia’s most comprehensive guide to kid friendly restaurants. Jane has used Twitter to rapidly grow her business and to cultivate media contacts and relationships in the restaurant industry. Who better to …
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How Important Is Owning Your Market Position?

Branding and Market Position - marketing tips that could save your small business

You might say not very. In fact, more than two thirds of businesses have never even considered it and plenty of those are doing just fine. So when it is essential to really grab your slice of the market, declare it yours and defend it? Google print shops in your city (chances are there are …
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Create a Chrome App in just 20 minutes & for $5

how to create a Chrome App in 20 minutes - step by step instructions

Creating a Chrome App for your business is quite literally as easy as pie. The recipe is simple and you don’t need mad chef skills to do it just right, in fact, like puff pastry fresh from the freezer, you can pick up the hard stuff and then just work your magic. So what’s the …
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Uploading Content

Upload content to your CMS for big SEO benefits

Uploading Content: 5 Things You Should Be Doing Right If you’re uploading your own content, you may be skipping a step or two that could be detrimental to your website’s performance. A few basic changes to how you upload content in your CMS can make a massive difference to how many visitors you get to …
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Facebook Graph Search Algorithm 101

Facebook Graph Search Algorithm with Mark Zuckerburg

The Facebook Graph Search Algorithm is part of Facebook’s plan to take on Google! Facebook and Google have rivalled each other for a long time and Google has tried with Google Plus to enter the Social Media Market, with limited success so far. Graph Search is an ever-improving internal search engine for Facebook users. Facebook …
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SEO for Dummies (in the nicest possible way)

SEO for dummies. Plain English explanations of SEO terms for those new to the digital marketing industry

SEO for dummies, in the nicest, least patronising or mean way! Someone asked me to explain what SEO is as she wasn’t really sure she understood it. This is my reply, and then someone else suggested I post it here too, so thought I would 🙂 So, what is SEO anyway? We say “SEO for …
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Improve Click Through by 77% – Email Marketing Subject Lines

Email marketing click through rates - increase click thorugh by 77%

One Word That Could Improve Click Through by 77% Is there really one must have word in your email marketing subject lines? Is there really some mystical combination of words that can get them opening, clicking through and buy, buy, buying? Email marketing (also known as Electronic Direct Marketing, EDM, Newsletter Marketing and in some …
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E-stalking Competitors – How To Snoop on Their Stats!

e-stalking competitors - how to check your competitor's statistics

3 free, easy tools for snooping on your competitors There are plenty of tools that help you snoop on your competitors but most of them require a little bit of SEO knowledge or a monthly payment. If you’re a beginner to the SEO world, there are some free SEO tools that will help you e-stalk …
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