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Using social media for business means utilising various social media websites to build an online community of potential buyers and brand ambassadors. Rather than delivering a sales message, it’s about building a referral network and interacting with potential customers in a friendly and inviting way.
Facebook, Twitter, LinkedIn, Google+, Stumble Upon and YouTube. We also do content creation for business blogs. Not all of these will be right for your brand, and not all are used in the same way. For example, Facebook’s demographic is older than Twitter’s and users tend to spend more time interacting on the site. This makes Facebook a great forum for building your brand and community, while using Twitter for business allows you to send short, sharp, fast paced sales and marketing messages. We’ll help you to understand which social media channels are right for your business.
Social media is any “channel” by which your audience can interact (be social) and social networking is building contacts through this interaction. Social media marketing is creating a place for potential customers to engage with your brand. All together, it’s a brilliant way to build your business profile online and attract new markets.
Our approach to bringing your brand to life in the social sphere is to develop three key areas through three key stages. We’ve found that this strategy best develops your presence online.
As often as necessary! We source/create useful, engaging content for your community. We encourage their comments and interactions and deliver prompt responses. We ensure your page will be lively and engaging.
Like a traditional branding campaign on radio or in the press, social media marketing generally delivers sales indirectly (and through network referrals) – which can make ROI difficult to monitor. To ensure your social media campaign stays on track, we set growth benchmarks for your page and work with you to achieve them.
The Talk About Creative team of skilled online marketers will work together on your social media management. We’ll develop the right strategy for your business and then assign the right Talk About Creative online community manager, copywriters and also designers from our online advertising agency.
Talk About Creative specialises in writing for the web. We assist in optimising your Facebook page to capture new likers for your page directly from search engines. We optimise your page for maximum SEO impact (including impact on your website) and maximum exposure across your Facebook network.
Not at the moment, but we’re working on Google+ next!
We’ll ask for a brief about what you’re trying to achieve and then develop the strategy to achieve it. As co-administrators of your page/profile, we manage, interact, post and tweet directly on your behalf. We deliver statistical data and results periodically.
That’s up to you, although we do encourage some interaction, insider information, media and other personalised data from you. Inviting your community into the workings of your business is key to social media success.
All business specific questions/sales leads will be sent to you or a member of your staff promptly. You can then instruct us on how you’d like to proceed.
Get in touch with Talk About Creative. We’re happy to answer your questions about social media for business, even if you’re not a client! You can also check out our Business Help blog and Facebook Marketing page. You can also check out our Skype based online social media workshops.
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