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Great web copywriting (aka SEO Copywriting) brings more visitors to your website (by improving search engine rankings) and increases your sales conversions. It improves the perceived value of your product or service and should deliver you great ROI.
Some SEO copywriters will tell you web copywriting is all about readers sensing your professionalism. Some will tell you it's all about keywords... Great digital copywriting (SEO copywriting) is about both. Web copywriting entices shoppers to buy from your website and tells search engines to include you in the searches of your choice. Bad web copywriting will cost you a fortune to undo....not to mention the loss in sales!
All of your SEO copywriting should be created by a skilled SEO copywriter with an in depth understanding of all elements of writing for the web. It's not just explaining what you sell; good web copywriting requires masterful marketing, writing and web skills.
A great web copywriter will be able to provide these key elements:
Make you stand out and sell more - with a professional marketing and branding strategy.
Make the buyer desire your product or service - by turning your business features into desirable benefits.
Target the right customer - by understanding your target market's buying habits.
Help you close the sale - with advertising copywriting nous.
Make customers understand your sales message - with punchy, well written content.
Keep your brand top of mind - with memorably written branding elements.
Break down resistance in your buyers - by speaking in your brand's optimum "voice".
Use flawless English - after all, one spelling error can cost you a sale!
Be included in the right searches - with precision keywording.
Set your brand up to grow - with a clever keyword strategy.
Get the most out of every penny in your budget - with specialised small business SEO skills.
Tell Google what you want - using highly optimised on page content and metadata.
Get your whole site working for you, not just the home page - using strategic internal linking.
Help customers prefer your site - with best practice online marketing strategies.
Kickstart your climb up search results - with on page anchor texting.
Trusting just anyone to do your web copywriting is a mistake that will cost your business a fortune. What they do badly now will take years and real dollars to undo! Your digital copywriting could be the reason you're not being found in searches. It's probably why your branding can't compete with the big guys online and it's definitely to blame for your low conversion rates.