From The Blog

For Small Business Owners

The Lowdown on Facebook Page Apps and Why You Should Use Them

change facebook page name

The Lowdown on Facebook Page Apps and Why You Should Use Them Facebook page apps have the ability to take your Facebook page to the next level. By customising your Facebook page with page apps, you can not only provide more to your audience but give them a bigger and better taste of your brand. …
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Instagram Shadow Banning – What You Need To Know

Instagram Shadow Banning - What is it and how do you know if it's happened to you?

What is an Instagram Shadowban? Shadow Banning is when an Instagram account experiences greatly reduced reach without the knowledge of the account owner. The account owner finds herself posting content that receives no engagement and has no notion that she has experienced a “shadowban”.  Shadowbans aren’t exclusive to Instagram, the practice has been in place …
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SEO – Where To Begin

SEO - Where To Begin

SEO – Where To Begin SEO is confusing, particularly for beginners, so knowing what is SEO and where to begin is all about learning the basics. Start with an SEO friendly website, learn keyword research and the importance of keyword placement in your content. Discover your MOZ ranking, Google analytics figures and put these tools …
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Pages or Posts for SEO?

Pages or Posts for SEO

Pages or Posts for SEO? The short answer: Your key to SEO success lies with both pages and posts. Search engines don’t mind which you use. It’s what you do with your pages and posts that counts. Pages and blog posts can perform as well as each other if you play your cards right. As …
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Why Use WordPress For Small Business?

WordPress for small business

Why Use WordPress For Small Business There are an increasing number of website platforms available, this makes choosing the right one for your business confusing. Finding a user friendly platform that with a wide range of plugin options and themes isn’t as hard as you think. WordPress for small business is the only way to …
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Open Site Explorer – What Does It All Mean?

How to use OSE Inbound LInks BOx

I recently did 600 keyword reports for the Australian women’s business network Like Minded Bitches Drinking Wine – aka LMBDW.  LMBDW is a group of female entrepreneurs in both start ups and more established businesses.  Needless to say, 600 reports trigger a lot of questions.  Open Site Explorer came up. After recommending Mozbar and Open Site Explorer …
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The quick way to tell if you’ve been whacked by the pop-up penalty

Whack a Mole Pop Up Penalty Diagnosis

Ok so it’s early days so it’s hard for website owners to determine if they’ve been hit by the pop-up penalty.  It’s too soon for conclusive evidence BUT this is a quick and dirty way to keep one eye on it!  (Learn more about the penalty) Using Google Analytics 101 The quickest, easiest way to …
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What Makes Good Quality Content (And How To Avoid Cowboys)

Quality Content Writers can make a massive difference to your business

Content writers – they’re everywhere right?  Everyone who ever did an arts degree is now calling themselves Australian content writers.  So what makes quality content writers as opposed to the wannabes? A quality content writer attracts audiences with unique, informative, engaging writing that also satisfies search engine best practices.   Great  website writing isn’t about …
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Preparing for Christmas as a Retailer

We all know that Christmas is usually a retailer’s busiest time – whether you own an online store or a shopfront, you will no doubt be working right up until Christmas Eve, helping out those last minute customers. Here is a timeline we have put together to help you prepare in advance and hopefully avoid …
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Putting the CRM into ChRistMas

CRM Christmas

Putting the CRM into ChRistMas Ho ho ho and a bottle of rum….that’s right isn’t it? Christmas is here again and it’s the time of year when people feel a little more generous, a little more giving and have a little more faith in human kind (except when in shopping centre car parks apparently). So, …
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