From The Blog

For Small Business Owners

Website Planning – What’s Involved in Building a Website?

Website Planning - What is the process involved in building a website?

This is a contribution by Belinda Irvine.  Belinda is a Digital Project Manager, focused on website planning to deliver sites with strategic SEO and Conversion capabilities. You need a website.  Now what? You’ve had a great idea for a business.  Done some market research. Developed a business plan (even if it’s only in your head). And …
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Google Live Posts – How Small Business Can Harness Their Power

Google Live PHotos Sharing

Google My Business has rolled out “Live Posts” for Australian small business.  We’ve all dabbled in Facebook lives, but this isn’t about video.  Live posts are image and call to action style posts that are created by a Google My Business user to alert customers of your current offers or events.  You can set them …
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Service Business Pricing – The Struggle Is Real

Woman determining pricing for her service business

Ask anyone in an Australian service based business, the pricing struggle is real.  Putting a price on your time and expertise, that is right for the marketplace and right for your mortgage is the biggest struggle for most service based businesses in Australia.  How do you put a price on your experience in a marketplace …
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So your Facebook Post Went Viral… Now What?

So you're post has gone viral - now what?

Imagine you wake up and that cute little video you posted on your business page has suddenly had over 3000 clicks and 800 post reactions. Your little page has swelled by 400 likes and your organic reach is 62,000.  Most of all, since your Facebook post went viral, you’ve sold out of your hottest product. …
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SEO FAQs – Get Started on Small Business SEO

SEO and social media consultants

SEO FAQs – Where To Begin SEO is confusing, particularly for beginners, so knowing what is SEO and where to begin is all about learning the basics.  This is our SEO FAQs guide built from 8 years of answering client questions! Start with an SEO friendly website, learn keyword research and the importance of keyword …
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Retailers: Bring Afterpay Into Your Digital Strategy – It Rocks!

Afterpay Logo - Afterpay and digital strategy

Afterpay.  It’s the miracle retailers big and small have been waiting for.  The sudden skyrocketing sales. The sound of buyer objections crumbling like Pompeii on a very bad day.  This is it.  Turns out all the social media strategy and SEO in the world couldn’t help you on this level. All this time, it was …
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Why Your Facebook Group Marketing Strategy is a Pile of Poop!

Facebook Group Marketing - How Not To Be Crap

Using Facebook Groups to build your business is super effective. Everyone knows it’s the best way to connect with new customers on Facebook. So you’ve joined “all the groups” and you’re ready to start harvesting new leads and getting your new enterprise’s name out there. So what do you post?  If you’re new to Facebook …
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Don’t Spend a Cent Buying Print Advertising … Until You Read This

Print advertising

Don’t Spend a Cent Buying Print Advertising … Until You Read This Whilst the whole world is moving to the land of digital (and for good reason), I firmly maintain that print advertising is not dead. Todd Sampson, on Gruen Planet, said it best: ‘Print IS in decline, but what will remain valuable in the …
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The Lowdown on Facebook Page Apps and Why You Should Use Them

change facebook page name

The Lowdown on Facebook Page Apps and Why You Should Use Them Facebook page apps have the ability to take your Facebook page to the next level. By customising your Facebook page with page apps, you can not only provide more to your audience but give them a bigger and better taste of your brand. …
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Instagram Shadow Banning – What You Need To Know

Instagram Shadow Banning - What is it and how do you know if it's happened to you?

What is an Instagram Shadowban? Shadow Banning is when an Instagram account experiences greatly reduced reach without the knowledge of the account owner. The account owner finds herself posting content that receives no engagement and has no notion that she has experienced a “shadowban”.  Shadowbans aren’t exclusive to Instagram, the practice has been in place …
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