From The Blog

SEO (Search Engine Optimisation)

Why Use WordPress For Small Business?

WordPress for small business

Why Use WordPress For Small Business There are an increasing number of website platforms available, this makes choosing the right one for your business confusing. Finding a user friendly platform that with a wide range of plugin options and themes isn’t as hard as you think. WordPress for small business is the only way to …
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Open Site Explorer – What Does It All Mean?

How to use OSE Inbound LInks BOx

I recently did 600 keyword reports for the Australian women’s business network Like Minded Bitches Drinking Wine – aka LMBDW.  LMBDW is a group of female entrepreneurs in both start ups and more established businesses.  Needless to say, 600 reports trigger a lot of questions.  Open Site Explorer came up. After recommending Mozbar and Open Site Explorer …
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The quick way to tell if you’ve been whacked by the pop-up penalty

Whack a Mole Pop Up Penalty Diagnosis

Ok so it’s early days so it’s hard for website owners to determine if they’ve been hit by the pop-up penalty.  It’s too soon for conclusive evidence BUT this is a quick and dirty way to keep one eye on it!  (Learn more about the penalty) Using Google Analytics 101 The quickest, easiest way to …
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Are you ready for the Pop Up Penalty?

Interstitial Webpage Penalties

The Mobile Pop Up Penalty is rolling out. The Interstitial Webpage penalties to be more precise.  The Pop Up Penalty (official name TBC) is rolling out starting 10 January.  The purpose is to stop webmasters feeding readers ads or other pop ups before redirecting to the actual content.  It’s to help enhance mobile user experience especially, …
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What Makes Good Quality Content (And How To Avoid Cowboys)

Quality Content Writers can make a massive difference to your business

Content writers – they’re everywhere right?  Everyone who ever did an arts degree is now calling themselves Australian content writers.  So what makes quality content writers as opposed to the wannabes? A quality content writer attracts audiences with unique, informative, engaging writing that also satisfies search engine best practices.   Great  website writing isn’t about …
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SEO Outsourcing – Navigating the Minefield

SEO and social media consultants

SEO Outsourcing – Navigating the Minefield Marketing’s moved with the times. The reality is you won’t survive in business if you’re invisible online. Search engine optimisation’s (SEO) the key to targeting potential customers and converting their visits, clicks and likes into actual sales. Too busy, stressed or lacking in confidence to DIY? SEO outsourcing promises …
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SEO Best Practice – Update Old Content For New Traffic

Updating old content to make it evergreen - SEO best practices - turning your old content into a classic car for traffic

SEO Best Practice: Updating Old Content For New Traffic Got a blog or a business website? Well then, you’ve no doubt accumulated plenty of web content over the years. It’s about time you did something about your old content, and work with SEO best practice to help increase your website page rankings.  Update old content to …
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Follow vs nofollow links: what’s all the fuss about?

follow no follow

Follow vs nofollow links: what’s all the fuss about? “nofollow” is a web code attribute that has sparked a fair bit of interest of late. You’re wondering if it applies to you. If you’ve got any sort of publication on the internet, a blog or website, then you must to get familiar with a ‘follow’ …
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Small Business SEO – Should I Use a .com or .com.au For My Business

small business seo

Small Business SEO – Should I Use a .com or .com.au For My Business? Choosing a domain name for your small business is a hard decision. Not only does the name need to reflect your product or service but it also needs to tick the boxes from a search engine optimization (SEO) perspective. This unique …
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How to tell if your SEO is a Fraud

SEO DOUCHEBAG

  Warning: Rant Ahead I’m sorry, I hate to rant.  I try to avoid it where I can  but I feel I must say something.  Right now “Recent” SEO providers are emerging from every dark corner of “failure town” to hock their wares on unsuspecting small biz owners.  So, I wrote a rant.   Is …
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