From The Blog

SEO (Search Engine Optimisation)

How much traffic will I get for a keyword with 880 monthly search?

For bloggers and commercial sites driving traffic into the very top of their funnel, the volume of traffic that will come from a keyword ranking is a most important factor.  Leah from Kid Bucket List asked the question:  How much traffic will I get for a keyword with 880 monthly search?  So I thought I’d …
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Website Planning – What’s Involved in Building a Website?

Website Planning - What is the process involved in building a website?

This is a contribution by Belinda Irvine.  Belinda is a Digital Project Manager, focused on website planning to deliver sites with strategic SEO and Conversion capabilities. You need a website.  Now what? You’ve had a great idea for a business.  Done some market research. Developed a business plan (even if it’s only in your head). And …
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Google Live Posts – How Small Business Can Harness Their Power

Google Live PHotos Sharing

Google My Business has rolled out “Live Posts” for Australian small business.  We’ve all dabbled in Facebook lives, but this isn’t about video.  Live posts are image and call to action style posts that are created by a Google My Business user to alert customers of your current offers or events.  You can set them …
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Google Tools FAQs

Google Tools FAQs

Google Analytics Dashboard 101 In just one minute, you’ll have Google Analytics Sorted! It’s OK to be intimidated by Google Analytics.  Google Analytics is so action packed and full of drillable data that it can simply end up in the “too hard basket”. But what you need is a Google Analytics Dashboard that just reaches …
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Link Building FAQs

follow no follow

5 Top Tips For Acquiring Quality Links Acquiring quality links is important for SEO but it can be a long and complex process. Here are 5 top tips to make the link building process a little more straight forward while still focusing on quality links! Diversity is Key. Using a diverse selection of sources and …
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SEO FAQs – Get Started on Small Business SEO

SEO and social media consultants

SEO FAQs – Where To Begin SEO is confusing, particularly for beginners, so knowing what is SEO and where to begin is all about learning the basics.  This is our SEO FAQs guide built from 8 years of answering client questions! Start with an SEO friendly website, learn keyword research and the importance of keyword …
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What Is The Google Fred Algorithm And Why It Matters To SMEs

Google Fred Algorithm

What Is The Google Fred Algorithm And Why It Matters To SMEs There’s been a lot of talk surrounding the latest update, Google Fred Algorithm, but what does it all really mean? And how do you know if you have been effected by it? As a result of this update being so new, there is …
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How to Recover From a Pigeon Algorithm Update

How to Recover From a Pigeon Algorithm Update

How to Recover From a Pigeon Algorithm Update Just when you think you’ve mastered your SEO, Google throws a spanner in the works and changes its algorithms for the umpteenth time. What is a Google Algorithm? A Google algorithm uses signals to search out web pages containing keywords, which other people use to search for …
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How to recover from a Hummingbird Algorithm Update

How to Recover From a Hummingbird Algorithm Update

How to recover from a Hummingbird algorithm update The Hummingbird Algorithm allows Google to ascertain exactly what a user wants when they enter their query into a search engine. It’s important if for your website to create content that the Hummingbird Algorithm will scan favourably. But like all algorithms on social media and Google, they …
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Which is better SEO or SMO? One Minute Read

SEO VS SMO - One Minute Read

Which is better, SEO or Social Media Optimisation? Which is better, SEO or SMO? It depends on where your audience is and how they make purchases. If they prefer to use Google to find a product or service then Search Engine Optimisation comes out in front. If your audience prefers to learn about a product, …
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