From The Blog

For Start Ups and eBusiness

Website Planning – What’s Involved in Building a Website?

Website Planning - What is the process involved in building a website?

This is a contribution by Belinda Irvine.  Belinda is a Digital Project Manager, focused on website planning to deliver sites with strategic SEO and Conversion capabilities. You need a website.  Now what? You’ve had a great idea for a business.  Done some market research. Developed a business plan (even if it’s only in your head). And …
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Google Live Posts – How Small Business Can Harness Their Power

Google Live PHotos Sharing

Google My Business has rolled out “Live Posts” for Australian small business.  We’ve all dabbled in Facebook lives, but this isn’t about video.  Live posts are image and call to action style posts that are created by a Google My Business user to alert customers of your current offers or events.  You can set them …
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Service Business Pricing – The Struggle Is Real

Woman determining pricing for her service business

Ask anyone in an Australian service based business, the pricing struggle is real.  Putting a price on your time and expertise, that is right for the marketplace and right for your mortgage is the biggest struggle for most service based businesses in Australia.  How do you put a price on your experience in a marketplace …
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SEO FAQs – Get Started on Small Business SEO

SEO and social media consultants

SEO FAQs – Where To Begin SEO is confusing, particularly for beginners, so knowing what is SEO and where to begin is all about learning the basics.  This is our SEO FAQs guide built from 8 years of answering client questions! Start with an SEO friendly website, learn keyword research and the importance of keyword …
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Retailers: Bring Afterpay Into Your Digital Strategy – It Rocks!

Afterpay Logo - Afterpay and digital strategy

Afterpay.  It’s the miracle retailers big and small have been waiting for.  The sudden skyrocketing sales. The sound of buyer objections crumbling like Pompeii on a very bad day.  This is it.  Turns out all the social media strategy and SEO in the world couldn’t help you on this level. All this time, it was …
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SEO – Where To Begin

SEO - Where To Begin

SEO – Where To Begin SEO is confusing, particularly for beginners, so knowing what is SEO and where to begin is all about learning the basics. Start with an SEO friendly website, learn keyword research and the importance of keyword placement in your content. Discover your MOZ ranking, Google analytics figures and put these tools …
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Pages or Posts for SEO?

Pages or Posts for SEO

Pages or Posts for SEO? The short answer: Your key to SEO success lies with both pages and posts. Search engines don’t mind which you use. It’s what you do with your pages and posts that counts. Pages and blog posts can perform as well as each other if you play your cards right. As …
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Why Use WordPress For Small Business?

WordPress for small business

Why Use WordPress For Small Business There are an increasing number of website platforms available, this makes choosing the right one for your business confusing. Finding a user friendly platform that with a wide range of plugin options and themes isn’t as hard as you think. WordPress for small business is the only way to …
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Open Site Explorer – What Does It All Mean?

How to use OSE Inbound LInks BOx

I recently did 600 keyword reports for the Australian women’s business network Like Minded Bitches Drinking Wine – aka LMBDW.  LMBDW is a group of female entrepreneurs in both start ups and more established businesses.  Needless to say, 600 reports trigger a lot of questions.  Open Site Explorer came up. After recommending Mozbar and Open Site Explorer …
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The quick way to tell if you’ve been whacked by the pop-up penalty

Whack a Mole Pop Up Penalty Diagnosis

Ok so it’s early days so it’s hard for website owners to determine if they’ve been hit by the pop-up penalty.  It’s too soon for conclusive evidence BUT this is a quick and dirty way to keep one eye on it!  (Learn more about the penalty) Using Google Analytics 101 The quickest, easiest way to …
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