From The Blog

For Marketing Managers

Why Your Facebook Group Marketing Strategy is a Pile of Poop!

Facebook Group Marketing - How Not To Be Crap

Using Facebook Groups to build your business is super effective. Everyone knows it’s the best way to connect with new customers on Facebook. So you’ve joined “all the groups” and you’re ready to start harvesting new leads and getting your new enterprise’s name out there. So what do you post?  If you’re new to Facebook …
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The Lowdown on Facebook Page Apps and Why You Should Use Them

change facebook page name

The Lowdown on Facebook Page Apps and Why You Should Use Them Facebook page apps have the ability to take your Facebook page to the next level. By customising your Facebook page with page apps, you can not only provide more to your audience but give them a bigger and better taste of your brand. …
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Kikki.K and the Very Bad Day

SOcial media disaster - Kikki.K is a warning to all of us

Kikki.K is experiencing a social media disaster today.  The much loved brand has received some terrible press after it was shown that the enterprise agreement signed by staff is tethered to the industry award – meaning staff will lose their penalty rates when new legislation kicks in.  Kikki-K’s social media disaster will be compounded by the …
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Review – Compare Social Media Scheduling Tools

SEO and social media consultants

Need to schedule posts?  When you compare social media scheduling tools, the may all look the same up front but each has different features that suit different business models.  Building online communities, engaging, posting, tweeting, curating, monitoring and analysing content can be time consuming and overwhelming, especially if you’re juggling multiple accounts.  Social media reporting …
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That Time I Needed A Publicist Stat… And How To Nail Social Media Sales Conversions

How to get social media sales conversions for your B2B Biz and how not to!

You know how it happens.  When you need a publicist, it’s often at really short notice and it’s always when your usual publicist is off climbing some exotic mountain or in the middle of some massive PR campaign.  Always.  Never simple.  I had a need.  I had a need clearly not being met.  This is …
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How to Navigate the Facebook Branded Content Minefield

Facebook branded content rules – holy mother of pearl – what a complicated mess they’ve made of sponsored posts.  If you’re a business or community owner nurturing your network via Facebook, the rules have changed… substantially. Facebook Branded Content is, in a nutshell “Content originating from page owner that features third party products, brands or sponsors …
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Spectacular Crowdsourcing Fails – Move Over Boaty McBoatface…

Boaty McBoatface – When PR Disasters Win (and Lose) The Internet Crowdsourcing a brand name – it happens when a digital marketer wants to engage their audience and get them invested in their product. But it’s often a very, very bad idea. Boaty McBoatface, the suggested name for the $380 Million research ship has caused an …
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Get Ranked: Facebook Local Services Directory

Facebook Local Services Directory

As Facebook rolls out it’s new Local Services Directory (see it here), it’s time to reassess how your business page is set up.  Still in its infancy, the directory currently relies on star ratings and adherence to recommended page categories to rank service businesses. What you have to do to be a part of it …
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How to tell if your SEO is a Fraud

SEO DOUCHEBAG

  Warning: Rant Ahead I’m sorry, I hate to rant.  I try to avoid it where I can  but I feel I must say something.  Right now “Recent” SEO providers are emerging from every dark corner of “failure town” to hock their wares on unsuspecting small biz owners.  So, I wrote a rant.   Is …
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How to Merge Facebook Pages

How to merge Facebook pages

The Lowdown on How to Successfully Merge Facebook Pages By Eva Lewis We are going to save you from pulling your hair out when you decide to merge Facebook pages! We’ve put together some steps on Facebook page merging and have answered some commonly asked questions so your chances of a smooth merge are increased. …
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