From The Blog

For Marketing Managers

Case Study – Mummy Blogger Outreach For Rank Results

Mummy Blogger Outreach - Case Study

Talk About Creative in partnership with our sister outreach agency Brand Meets Blog conducted a recent study on “mummy blogger outreach” and its impact on search engine results. This is a follow up study to one published in 2014 on the Brand Meets Blog website. The findings are documented below however the brand’s name has been …
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Optimise Your Yelp Account – Get In Front Of 9.7 Million iPhone Users in Australia

Yelp Optimisation

With local search becoming hot property in SEO circles, you want to get noticed by large domains with good authority so they can direct traffic to your business. Yelp is one of these sites and by improving your Yelp optimisation, you can get more visitors to your website, increase leads, and drive sales. Yelp was …
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Google Live Posts – How Small Business Can Harness Their Power

Google Live PHotos Sharing

Google My Business has rolled out “Live Posts” for Australian small business.  We’ve all dabbled in Facebook lives, but this isn’t about video.  Live posts are image and call to action style posts that are created by a Google My Business user to alert customers of your current offers or events.  You can set them …
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Why Your Facebook Group Marketing Strategy is a Pile of Poop!

Facebook Group Marketing - How Not To Be Crap

Using Facebook Groups to build your business is super effective. Everyone knows it’s the best way to connect with new customers on Facebook. So you’ve joined “all the groups” and you’re ready to start harvesting new leads and getting your new enterprise’s name out there. So what do you post?  If you’re new to Facebook …
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The Lowdown on Facebook Page Apps and Why You Should Use Them

change facebook page name

The Lowdown on Facebook Page Apps and Why You Should Use Them Facebook page apps have the ability to take your Facebook page to the next level. By customising your Facebook page with page apps, you can not only provide more to your audience but give them a bigger and better taste of your brand. …
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Kikki.K and the Very Bad Day

SOcial media disaster - Kikki.K is a warning to all of us

Kikki.K is experiencing a social media disaster today.  The much loved brand has received some terrible press after it was shown that the enterprise agreement signed by staff is tethered to the industry award – meaning staff will lose their penalty rates when new legislation kicks in.  Kikki-K’s social media disaster will be compounded by the …
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Review – Compare Social Media Scheduling Tools

SEO and social media consultants

Need to schedule posts?  When you compare social media scheduling tools, the may all look the same up front but each has different features that suit different business models.  Building online communities, engaging, posting, tweeting, curating, monitoring and analysing content can be time consuming and overwhelming, especially if you’re juggling multiple accounts.  Social media reporting …
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How to Navigate the Facebook Branded Content Minefield

Facebook branded content rules – holy mother of pearl – what a complicated mess they’ve made of sponsored posts.  If you’re a business or community owner nurturing your network via Facebook, the rules have changed… substantially. Facebook Branded Content is, in a nutshell “Content originating from page owner that features third party products, brands or sponsors …
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Spectacular Crowdsourcing Fails – Move Over Boaty McBoatface…

Boaty McBoatface – When PR Disasters Win (and Lose) The Internet Crowdsourcing a brand name – it happens when a digital marketer wants to engage their audience and get them invested in their product. But it’s often a very, very bad idea. Boaty McBoatface, the suggested name for the $380 Million research ship has caused an …
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Get Ranked: Facebook Local Services Directory

Facebook Local Services Directory

As Facebook rolls out it’s new Local Services Directory (see it here), it’s time to reassess how your business page is set up.  Still in its infancy, the directory currently relies on star ratings and adherence to recommended page categories to rank service businesses. What you have to do to be a part of it …
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