From The Blog

For Marketing Managers

Review – Compare Social Media Scheduling Tools

SEO and social media consultants

Need to schedule posts?  When you compare social media scheduling tools, the may all look the same up front but each has different features that suit different business models.  Building online communities, engaging, posting, tweeting, curating, monitoring and analysing content can be time consuming and overwhelming, especially if you’re juggling multiple accounts.  Social media reporting …
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That Time I Needed A Publicist Stat… And How To Nail Social Media Sales Conversions

How to get social media sales conversions for your B2B Biz and how not to!

You know how it happens.  When you need a publicist, it’s often at really short notice and it’s always when your usual publicist is off climbing some exotic mountain or in the middle of some massive PR campaign.  Always.  Never simple.  I had a need.  I had a need clearly not being met.  This is …
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How to Navigate the Facebook Branded Content Minefield

Facebook branded content rules – holy mother of pearl – what a complicated mess they’ve made of sponsored posts.  If you’re a business or community owner nurturing your network via Facebook, the rules have changed… substantially. Facebook Branded Content is, in a nutshell “Content originating from page owner that features third party products, brands or sponsors …
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Spectacular Crowdsourcing Fails – Move Over Boaty McBoatface…

Boaty McBoatface – When PR Disasters Win (and Lose) The Internet Crowdsourcing a brand name – it happens when a digital marketer wants to engage their audience and get them invested in their product. But it’s often a very, very bad idea. Boaty McBoatface, the suggested name for the $380 Million research ship has caused an …
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Get Ranked: Facebook Local Services Directory

Facebook Local Services Directory

As Facebook rolls out it’s new Local Services Directory (see it here), it’s time to reassess how your business page is set up.  Still in its infancy, the directory currently relies on star ratings and adherence to recommended page categories to rank service businesses. What you have to do to be a part of it …
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How to tell if your SEO is a Fraud

SEO DOUCHEBAG

  Warning: Rant Ahead I’m sorry, I hate to rant.  I try to avoid it where I can  but I feel I must say something.  Right now “Recent” SEO providers are emerging from every dark corner of “failure town” to hock their wares on unsuspecting small biz owners.  So, I wrote a rant.   Is …
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How to Merge Facebook Pages

How to merge Facebook pages

The Lowdown on How to Successfully Merge Facebook Pages By Eva Lewis We are going to save you from pulling your hair out when you decide to merge Facebook pages! We’ve put together some steps on Facebook page merging and have answered some commonly asked questions so your chances of a smooth merge are increased. …
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Confessions of a Professional Content Writer

Professional Content Writers in Brisbane

Confessions of a Professional Content Writer Written by Kim Davies. With a few taps on a keyboard and a bit of scrolling around, your clients will form a view, good or bad, about your business long before they ever pick up the phone to call you. So, if your phone’s not ringing and your email …
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Blogger Outreach – I’m a Blogger and I Hate You. Here’s Why.

By Rebecca Bowyer  Dear Brand X I want to love you but you make it so hard. I love your shiny toys and I know my readers will too. But you’re just so darn clueless about blogger outreach. So let’s head to blogger outreach bootcamp and salvage this beautiful, budding relationship, shall we? The blogger …
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Sex(ism) Sells, Sexism is Shortchanging You

Sexism Sells

Comedic contribution by Simone Eclair.  Simone is a Virtual Goddess (Account Manager) with Talk About Creative and a stand-up comedian and writer at “Simone Eclair”. Follow her on Facebook for non-business lols! After working in advertising/ sales/ media for FAR too long (14 years or so) I can say with utter confidence that sex still …
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