From The Blog

Branding and Marketing

Black and White – Kikki K Giveaway

Black and White - Art of Writing

We spend everyday in a sea of creative people and decided to do a little exercise where we gave them a topic and told them to give us their creative best. The reason?  We wanted to see how different writers use their voice and their creativity to make something completely unique.  We did it with …
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Spectacular Crowdsourcing Fails – Move Over Boaty McBoatface…

Boaty McBoatface – When PR Disasters Win (and Lose) The Internet Crowdsourcing a brand name – it happens when a digital marketer wants to engage their audience and get them invested in their product. But it’s often a very, very bad idea. Boaty McBoatface, the suggested name for the $380 Million research ship has caused an …
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Sex(ism) Sells, Sexism is Shortchanging You

Sexism Sells

Comedic contribution by Simone Eclair.  Simone is a Virtual Goddess (Account Manager) with Talk About Creative and a stand-up comedian and writer at “Simone Eclair”. Follow her on Facebook for non-business lols! After working in advertising/ sales/ media for FAR too long (14 years or so) I can say with utter confidence that sex still …
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How To Write A Small Business Case Study

Case Study for Small Business - IT industry small business case studies

Case studies are the ideal way to demonstrate the value of your small business, especially when that value isn’t immediately obvious. Are you in a tech services industry? Are you a researcher or analyst? Do you do something that everyone needs but nobody really understands? This is going to be one of your challenges! Small …
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Queenslanders: Get A FREE Digital Marketing Strategy!

The Queensland Government Home Based Business Grant is now open for applications.  The applications will be dealt with on a first come, first served basis so don’t muck about!  The grant is delivered in two parts (read more here)- the first is full funding of a strategic part of your business to the value of …
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Does Professional Digital Marketing Apply To Your Profession?

Professional Digital Marketing for Microbusiness

“I suck at SEO and digital marketing in general.”  We hear it every single day from  micro-business owners and bloggers. Despite “sucking” their blogs thrive, the customers pour in, they’re so busy that they’re talking to us about helping with the nuts and bolts of their business.  Meanwhile other business owners are complaining about the …
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Home Based Business Grants – Key Information

$5K for Queensland Start Ups - Queensland Government Start Up Grant

The Queensland Government has launched  Home Based Business Grants targeting stay at home parents who’d like to set up a small, work at home business.  The grant will help parents with an existing small business or blog, and those with big ideas for a start up.  Ready to claim your grant already?  Get started in …
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Spammer Gets Schooled By Copywriting Group

This thread is now diamonds

There’s nothing worse than a spammer in a group – usually they’re just deleted and banned but check out how this group of copywriters chose to “school” their spammer!  It all started with an Incredulous Wonka meme and a hard sell pitch…..   Our spammer takes a hint and decides to edit his initial post …
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Great Content Marketing is All About Your Brand’s Voice

Know your brand's voice

Contribution by Eva Lewis, professional blogger  In the world of social media and content marketing, there are so many businesses vying for the eyes, shares and likes of customers. Focusing on the hard sell in your content marketing strategy is a quick route to failure because these days, and especially online, it’s all about building …
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What’s Your Logo Secretly Saying About You? Logo Colour Meaning

What does your logo colour say about you?

  Contribution by graphic designer Marie O’Neill As a designer I adore colour. I love that a simple change of colour can completely transform a design and bring it to life.  For logos, every colour has meaning, The colours that I apply to any brand are carefully considered and the chosen palette is designed to …
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