From The Blog

Branding and Marketing

How To Amplify Your Brand Reach

Want your products to go viral? Of course you do and you can! You have worked hard and spent countless hours creating a great product and a brand consumers can trust; so why aren’t your Facebook posts converting in to sales? Why aren’t your fans spreading the word? The good news is, it is easier …
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Don’t Spend a Cent Buying Print Advertising … Until You Read This

Print advertising

Don’t Spend a Cent Buying Print Advertising … Until You Read This Whilst the whole world is moving to the land of digital (and for good reason), I firmly maintain that print advertising is not dead. Todd Sampson, on Gruen Planet, said it best: ‘Print IS in decline, but what will remain valuable in the …
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The Lowdown on Facebook Page Apps and Why You Should Use Them

change facebook page name

The Lowdown on Facebook Page Apps and Why You Should Use Them Facebook page apps have the ability to take your Facebook page to the next level. By customising your Facebook page with page apps, you can not only provide more to your audience but give them a bigger and better taste of your brand. …
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Kikki.K and the Very Bad Day

SOcial media disaster - Kikki.K is a warning to all of us

Kikki.K is experiencing a social media disaster today.  The much loved brand has received some terrible press after it was shown that the enterprise agreement signed by staff is tethered to the industry award – meaning staff will lose their penalty rates when new legislation kicks in.  Kikki-K’s social media disaster will be compounded by the …
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Black and White – Kikki K Giveaway

Black and White - Art of Writing

We spend everyday in a sea of creative people and decided to do a little exercise where we gave them a topic and told them to give us their creative best. The reason?  We wanted to see how different writers use their voice and their creativity to make something completely unique.  We did it with …
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Spectacular Crowdsourcing Fails – Move Over Boaty McBoatface…

Boaty McBoatface – When PR Disasters Win (and Lose) The Internet Crowdsourcing a brand name – it happens when a digital marketer wants to engage their audience and get them invested in their product. But it’s often a very, very bad idea. Boaty McBoatface, the suggested name for the $380 Million research ship has caused an …
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Sex(ism) Sells, Sexism is Shortchanging You

Sexism Sells

Comedic contribution by Simone Eclair.  Simone is a Virtual Goddess (Account Manager) with Talk About Creative and a stand-up comedian and writer at “Simone Eclair”. Follow her on Facebook for non-business lols! After working in advertising/ sales/ media for FAR too long (14 years or so) I can say with utter confidence that sex still …
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How To Write A Small Business Case Study

Case Study for Small Business - IT industry small business case studies

Case studies are the ideal way to demonstrate the value of your small business, especially when that value isn’t immediately obvious. Are you in a tech services industry? Are you a researcher or analyst? Do you do something that everyone needs but nobody really understands? This is going to be one of your challenges! Small …
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Queenslanders: Get A FREE Digital Marketing Strategy!

The Queensland Government Home Based Business Grant is now open for applications.  The applications will be dealt with on a first come, first served basis so don’t muck about!  The grant is delivered in two parts (read more here)- the first is full funding of a strategic part of your business to the value of …
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Does Professional Digital Marketing Apply To Your Profession?

Professional Digital Marketing for Microbusiness

“I suck at SEO and digital marketing in general.”  We hear it every single day from  micro-business owners and bloggers. Despite “sucking” their blogs thrive, the customers pour in, they’re so busy that they’re talking to us about helping with the nuts and bolts of their business.  Meanwhile other business owners are complaining about the …
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