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Yes, you do. The internet just keeps getting more competitive, even if you’re treading water now, it would only take a few more competitors to start drowning! The better question is “Do I need to pay for SEO”? Many niche, local and small business SEO can be handled internally if you’ve got the time.
Depends. How well have you done your keyword research? How competitive is your niche? How well built is your website? If you’re a micro or small business and you’ve invested in a good, solid website, chances are you can DIY your SEO and still enjoy online success.
First, while it probably makes you feel good to get higher and higher on the SERPs, it can actually be doing your site harm. Second, in some cases, the more you have, the more you need. It’s addictive and there may be diminishing returns.
Any link that violates Google’s policies is a Black Hat link; so therefore, just about all paid SEO is black hat. Most SEO places will give you a mix of forum and blog comments/profiles, directory entries and spun (low quality) article marketing articles – all of which put you at risk of detection for black hat behaviour. Some even use link farms and networks and other elaborate linking systems that Google can detect. If Google finds out, Google will smack and send you to the naughty corner – possibly forever.
Paid SEO works. There is no doubt about it. Firing 500 links at your site will make it more powerful, even if all the links are spammy. The problem is, spammy links drop out of Google’s library (index) very fast and are then invisible to Google – a condition known as “useless”. So, with many SEO services a pattern emerges. You buy the links, your site has some success (which you enjoy very much), the links drop off the index, your success quickly melts away (which you don’t enjoy very much) and you need to buy more links. At a minimum of $500 a month, this is a big investment for small business. Unless the success time delivers more than $500 in sales, this pattern is just not viable.
A lot of time. It’s a simple process but it’s time consuming (5 links a day is a good start). It is a task that can easily be allocated to a junior staff member who is a bit computer savvy. You could also consider a DIY SEO handbook from Talk About Creative’s Online Marketing Brisbane page….just sayin’…. Don’t ask yourself, “Do I need SEO for my small business”, ask yourself if you really need to pay for it!
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