What is a copywriter? Quick Answer

What is a copywriter?  Quick Answer

A copywriter is a person who writes for commercial purposes.  Copywriters write advertisements, website text, sales brochures, email marketing and the like. 

What skills does a copywriter need?

A good copywriter will have a solid understanding of the concepts of marketing and advertising in addition to being a natural wordsmith.  In addition to copywriting skills, they should have a good understanding of the medium they're writing for.  For example a press copywriter needs to come up with GREAT headlines.  A radio copywriter needs to write concisely and an web copywriter needs to understand the principles of content optimisation.

What qualifications should a copywriter have?

This is a tricky one!  Most commonly, a copywriter will hold a bachelor degree in either writing (with an emphasis on commercial writing) or advertising (with an emphasis on writing).  There are also short courses available from Ad Schools, SEO schools and private media colleges. If you are using a copywriter with less than a bachelor degree, check out their work and their sphere of knowledge.  An SEO school will teach you how to optimise but not how to write for humans….

How do I become a copywriter in Brisbane?

Copywriting has a huge potential for growth.  Back in the day, copywriters had slim to no chance of finding work in Brisbane (most migrated to Sydney or Melbourne) but nowdays, thanks to the huge need for web copywriting, a good freelance copywriter in Brisbane can make a great living!

Brisbane has a number of universities and private colleges offering copywriting qualifications:

Reputable Brisbane Copywriting courses:

Adschool (short courses and seminars)

Hanns Bergs 
adschoolqld@adschool.org.au 
Mob: 0438 806 195

Various Locations in Brisbane and Sunshine Coast

Queensland University of Technology

Bachelor of Business Advertising

Gardens Point Campus, Brisbane

 Master of Advertising (Creative Advertising)

Gardens Point and Kelvin Grove Campus, Brisbane

 Graduate Certificate in Advertising

Gardens Point and Kelvin Grove Campus, Brisbane

University of Queensland

 Bachelor of Business Management/Information Technology – Advertising Major

St Lucia Campus, Brisbane

 Griffith University

 Bachelor of Digital Media

Gold Coast Campus, Queensland

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