Small Business Blog Success - Our Recipe

Small Business Blog Success Recipe

If your small business blog is bland, if your readers are turning away in distaste, you may need to change your small business blogging recipe.  A great small business blog has four key ingredients: 

Sticky, Spicy, Meaty, Raw

A large cup of sticky (get them glued to your small business blog)

Website or blog "stickiness" is the ability to draw readers back to visit regularly.  It's the single biggest challenge of most bloggers.  Personal interaction, conversation and friendliness help a lot.  Having a well organised and easy to navigate blog helps a lot too.  Information series (weekly updates for example), webinars, quality articles, infographic designs and humorous writing all help with stickiness.

A moderate pinch of spicy (spice it up a little)

Being terrified of offending people is the quickest way to bore them.  Most people welcome a little debate over a hot topic and will overlook a little cheekiness and personality in your small business blog content – especially if it makes it more entertaining. You can encourage controversy without being outright offensive and you can always pose the hard questions and host the debate while your readers do the arguing for you.

A hearty serve of meaty (don't write fluff)

Including new, insightful, useful, free information in every blog makes your site a valuable, meaty resource for your readers.  Don't waste their time with the bleeding obvious and don't write just for keyword's sake.  Be sure to answer their questions thoroughly and with insight.

A smidgen of raw (keep it real homies)

No branding, no core values, no website marketing messages or fancy wordsmithing, show your readers who you are and how your business runs.  It's not about sharing the details of your baby's nappies or airing dirty laundry, it's about inviting your readers in to your brand - so make it an enjoyable experience!  If Jade on reception had a baby, tell the readers about it.  If a water main burst and everything hit the fan, let readers have a laugh at your expense.  Like to fish?  Let's see photos of the ones that didn't get away.  Christmas party shots, behind the scenes, photos, personal opinions and stories all humanise your blog.  It's much easier to relate to a human than it is to meaty content so mix it up! 

Your small business blog is a valuable tool - for sales, for branding and for SEO (what is SEO?).  You may need to change the recipe a little to create your masterpiece, but jeez, how sweet it is to have those extra buyers stopping in!

Was this useful?  If so, we'd love you to use the +1, like, inshare or tweet buttons at the top of the page.  Share the Love!

Related Blogs

Blog SEO

Funny Google

FREE Business Promotion Ideas - Guest Blogger shares how she's gone from start up to success in under a year with FREE business promotion

Common SEO Mistakes

Why Paying For SEO Is Like Smoking Crack