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Optimise your contact us page for your brand name - your contact us page accidently gets a lot of link power because most pages on your site will have a call to action via a contact page (ideally you'd "no follow" them but not every web template allows that). Optimising for your brand name means:
You can add a call to action on each page "Contact Brand Name Now" and use brand name as the link anchor text so it looks good on your site.
When your existing clients Google your name it's usually because they've lost some piece of contact info about you (like your phone number) so it makes it simple for existing clients.
When sales leads Google your name, they already know enough about you to know your name - so arriving on the contact page gives them the chance to "shoot you a quick enquiry" or to navigate through the rest of the site.
You don't need much text on the page to rank for your brand name - so you can keep it short and to the point but not miss out on any SEO opportunities.
You can divert most of the SEO power back to your home page by adding just one link on the contact page back to home - do it under your contact form.
Add a short, sharp, well written spiel about what you do and why they should contact you now, that way it works as a landing page too.
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