Guest Blogging - Quick Answer

What is Guest Blogging?

Guest Blogging is where you provide an informative blog post (guest blog) to a blog owner in your industry in exchange for a link to your website.

Why do Guest Blogging?

It helps you build links, it brings more visitors to your website, helps with website marketing and it builds your online reputation.  While the content of the blog must be informative, not salesy, you can usually ad a little advertisement for yourself and your blog in an author line at the bottom.  Guest blogging is a more evolved form of article marketing that is more future proof but less "easy".

How do I choose which blogs to post on?

Guest blogging takes time and effort.  You don't want to post on just any old blog.  Choose a business blog that has:

• Strong metrics – Use SEOMoz or a similar tool to check out the blog's stats including inbound links and site authority. Alternatively, ask the owner about his/her stats. 

• Good internal linking – You want your guest post to be no more than three clicks from the home apge 

• Long indexing – You want your guest blog to be seen by Google for a long time, so test potential blogs to see how long their posts remin in the Google index.  To do this type site: and then the websites URL into Google.  Check how many pages are indexed and how old these are.  If you only see recent blogs, then it might be best to find a better blog. 

How do I find opportunities?

Blogger Link Up, My Guest Blogger and similar sites advertise opportunities.  You can also look for dead links on great blogs and offer the site owner your content to link to.  Ask friends and network partners, Facebook pages owners or local businesses if you can provide them with quality content.

What is Guest Blogging Etiquette?

Some blog owners will treat you like a slave for your link.  It's best to avoid them.  Guest blogging is a symbiotic relationship, everyone benefits if everyone plays by the rules.

1. Only supply 100% original content and don't use it anywhere else afterwards.

2. Supply quality content that is worth reading

3. Only embed as many links as is permitted – don't be link piggy

4. Spell and grammar check well

5. Provide copyright kosher photos if you have them

6. Never plagiarise

7. Make your author line accurate

8. Don't use guest blogging to try to sell your own product.

9. Make minor changes as requested by the blog owner

10. Use any phrases they ask you to include

11. Be quick to respond and reliable

Guest blogging is the future of SEO (What is SEO?), submitting a guest post to a quality blog delivers the highest quality links, that last and last – your guest blog is the gift that keeps on giving, to you and the blogger.

Talk About Creative provides an exclusive guest blogging service as part of our business blog and article marketing services.  Find out more in our Content Section.

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