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Facebook networking is hardest at the start up stage. It's hard to get new fans and harder to get quality new fans. But networking on Facebook is, really, just like networking anywhere else, except that the Internet sometimes makes us forget our manners! Doing the "real world" test can help you to be a better Facebook networker.
Imagine going into someone's business or club and harassing them for their beliefs or products. Going into an established page and arguing about what they post on their wall and debating with their fans is the equivalent of holding up a sign and harassing customers in the street. Their page is not there for you to voice your opinions, if you don't agree, move on. Even pages with controversial topics do not exist for you to harass them – in the real world they call it freedom of speech.
By going to a business wall and writing that most-hated message "Hi from @Business Name – liked your page, please return the favour" you're essentially running into a shop, spray painting your logo on their wall and then demanding they do you a favour. This is the fastest way to get yourself deleted and banned.
Sometimes it's hard to know the source of an image or idea on the Internet. It's true. Strictly speaking, any content that you share should come with written permission by the intellectual property owner. The idea of social media though, is to share great ideas. Finding the balance can be tough. However, sometimes it's completely cut and dried. If your competitor or someone in your network posts original work that they have created, and you share it without acknowledging them, you're essentially shoplifting from them and then selling the stolen goods! Sometimes the line isn't fuzzy at all.
Ahhhh the internet and all the blissful anonymity it delivers…only, Facebook business is actually a very small world. Your network is likely to be fewer than one hundred interested parties, each representing you to their fans. Bitching about other brands in email, private message or in a Facebook group is a written record that exists for all time. Would you send letters to mutual friends or associates of a competitor that contained bitchiness or even defamatory wording? Or would you be scared of legal action?
So, someone has wronged you. Imagine you could get dozens potential customers into your shop – would you spend that time bitching about how crappy your life is, or would you draw them in and make them love your brand. Moaning on your wall brings people down. They choose to frequent your "shop" but if you ruin their mood, they'll stop coming by!
When networking on Facebook (or any social medium) always do the real life test to ensure you're not offending! Facebook networking and social media marketing is the ideal way to build your brand, customers and income – but be sure to use a little finesse!
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