Facebook Edgerank - Quick Answer

 Facebook Edgerank

 Like Google has an algorithm, Facebook uses certain factors (or metrics) to determine how many times your business posts will be shared with likers.  Even if you have ten thousand likers, low Edgerank will mean that your posts just don't show up.

The Edgerank equation is made up of three factors:

Edgerank Affinity

 This measures how much engagement and interaction your fans have with your page, including likes, comments, tags, question votes, wall posts and any other interaction likers engage in.

Edgerank Weight

Once the affinity is measured, it gives your post and future posts "weight".  This weight determines if your post will be displayed on a wall or not.  Once likers stop interacting and your posts drop off their wall, it's hard to get them back (our Social Media Strategy can help) so it's worthwhile keeping interaction up.

Edgerank Time

The longer a post has existed, the less weight it will carry.  After 24 hours the post drops away altogether so it's worthwhile keeping an eye on your Insights tab and monitoring when your peak interaction periods are.

If managing Facebook Edgerank all sounds too hard, talk to us about our social media marketing services or visit our social media for business FAQ section.

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